We all know the Skittles tagline: “Taste the rainbow.” We did not, however, think mustard was part of the rainbow. Skittles’ unlikely partnership with French’s mustard included a promo tour, and accomplished what every good promo should do most of all: started a conversation and got attention.
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Apple Sneakers Meant for 1990 Convention Auction at $50,000
An Apple-branded sneaker meant for employees during a 1990s convention is now selling for $50,000 at Sotheby’s. Apple once made apparel, but it wasn’t a success. However, today’s lifestyle brand-heavy world could value Apple-branded apparel if they were to reconsider it.
Read MoreRivian’s Apparel Line Is Reflective of Its Vehicles’ Features and Modern Athletic Demand
Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.
Read MoreBear Naked Granola Made a Belt So Naked Hikers Can Cover Themselves With Bags of Granola for National Nude Day
You probably didn’t know this (or maybe you do — no judgment from us), but July 14 was National Nude Day. To help observers celebrate with a rigorous hike, Bear Naked Granola created a special product to cover a hiker’s private area with a bag of granola, while still keeping in the spirit of the…
Read MoreConvergence Corner: How One Distributor Turned a Sourcing Problem Into a Solution
There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
Read MoreOur Favorite Women’s World Cup Promo Merchandise (So Far)
The FIFA Women’s World Cup kicks off next week in Australia and New Zealand. It seems like the men’s tournament just ended yesterday, but we’re pretty excited for more international excitement. And, in addition to the action on the pitch, we’re looking forward to seeing how promotional products and print installations play a role in…
Read MoreThe University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university’s Marketing and Brand Management department and…
Read MorePittsburgh Contracts Local Printer for Officially Licensed City Merchandise
The city of Pittsburgh is launching its first officially licensed merchandise line, in collaboration with local printer CommonWealth Press. According to Pittsburgh Magazine, the “Printed in Pittsburgh” merchandise is co-branded with both the city and CommonWealth Press; includes T-shirts, sweatshirts, mugs, stickers, pennants, and drinkware; and will contribute a percentage of revenue to the city’s…
Read MoreXbox’s Barbie Campaign Includes a Branded Console, Doll Clothes, and Dream House
Microsoft incorporated the Xbox Series S console into a special edition Barbie collaboration: The Xbox Barbie DreamhHuse. There’s also a full line of Xbox-branded apparel made for the dolls, making it a fun promo for real people and dolls.
Read MoreHow One Distributor Prepared University Faculty Members for Life in a New City
When faculty members got accepted into McGill University’s music faculty, they would receive a box welcoming them to the program, and getting them ready for life in Montreal. Steven Schneidman, president of Solutions Ink, Montreal, described how the branded kit got them excited about their new gig at McGill, and prepared them for life in a new city.
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