In this article, we will explore into the psychology of gifting and its impact on relationships, exploring how businesses strengthen their connections with employees and customers. As a promotional products distributor, understanding this aspect is crucial, and we will discuss how you can leverage it to recommend the most suitable products to your customers. No…
Read MoreEditorial Type: Case Studies
Oakland Sent Branded Boxes to MLB Owners In An Effort to Keep The A’s
Welp, it’s official. The Oakland A’s are moving to Las Vegas, following their former neighbors, the Raiders, and the surprisingly successful Golden Knights hockey team. The Oakland faithful tried to hold onto their team, though, including the use of print and promotional products to try to sway MLB owners from allowing the relocation. The “Stay…
Read MoreSundance Film Festival’s Cotopaxi Co-Brand is a Colorful Celebration of Utah Brands
The Sundance Film Festival has completely transformed Park City, Utah. What was once a quiet mining town is now a cultural epicenter. To match that high-value, outdoorsy aesthetic, the festival collaborated with Utah outdoors brand Cotopaxi for co-branded merchandise.
Read MoreArby’s x ‘Good Burger’ Promo Doesn’t Take Advantage of Perfect Co-Branding Opportunity
With ‘Good Burger 2’ coming out later this month, it makes sense that a fast food chain is doing a co-branded promo. Arby’s is reminding everyone they, in fact, have good burgers, but the collaborative branding and merchandising effort falls a little flat and feels a little bland.
Read MoreToyota Goes Maximalist for TRD x HUF Line, Including Truck-Shaped Floor Mats and All-Over Imprints
Streetwear collaborations usually just include items like apparel and headwear. Maybe there’s a backpack thrown in, but the selection is typically a bit limited. Toyota, on the other hand, is going the extra mile with its ’70s-inspired HUF line, including truck-shaped floor mats, racing gloves, and much more, bringing the retro Toyota Racing brand to…
Read MoreWhat Makes the ‘Most Popular Tote Bag of 2023’ So Popular? An Investigation
According to Google search data, a Marc Jacobs tote bag was the top-trending tote bag of 2023. At first glance, it looks like similar tote bags. But, the bag is called “The Tote Bag,” making a bold claim that this is the bag that anybody who’s anybody is carrying.
Read MoreUnleash Branding Potential with New Snap-and-Go Pet Triangle
Near the end of each year, promotional products distributors everywhere are hearing the same question from most of their customers: “What’s new?” While so many products stand the test of time (for good reason), customers are always on the lookout for that new product or trend that will elevate their branding campaigns going into the…
Read MoreStarbucks’ Stanley Promo Shows Power of Premium Brands
Starbucks just released a red holiday-themed Stanley 40 oz. cup, which retails for $49.95 and is reportedly flying off the shelves at Starbucks locations, as well as Starbucks locations within Target and Kroger stores. People have been waking up at the crack of dawn to get them (and in some cases sell them online).
Read MoreTito’s Asks How You Like Your Holiday Promo: Not Ugly, Kinda Ugly, Uglyish, or Ugliest?
Tito’s is keeping in the spirit of the Ugly Sweater promo, but letting people decide how far they want to turn that ugly dial, with an entire line of sweater-themed products for people, pets, and even drinkware that range from “Not That Ugly,” to “Kinda Ugly,” “Uglyish,” “Ugly,” “Uglier,” and finally “Ugliest.”
Read MoreGold Peak Tea Created a Smartphone Camera Lens Full of Iced Tea For Peak ‘Golden Hour’ Images
With the technological advancements in smartphone design, we’ve all become photographers in our own way, and Gold Peak tea is helping us all find that “golden hour” through a branded smartphone lens that’s filled with actual Gold Peak iced tea.
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