Also, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA launched a new ink for its UV flatbed printers and Stahls’ marked a podcast milestone.
Read MoreDecorating Roundup: Penn Emblem Nabs NAUMD Award
Editorial Type: Case Studies
The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades skate shop.
Read MoreCase Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo
A graphic designer by trade, Katlin has been selling promotional products since the ’90s.
Read MoreEditor’s Picks: Versatile Drawstring Bags & Fanny Packs
Cater to colleges, travelers and gym-goers alike with these practical yet stylish accessories.
Read MoreConvergence Corner: Turning Roadblocks Into Creative Revelations
Enrique Perez, president of Hitex Marketing Group, recalls how a tough challenge yielded one of its most innovative promotions.
Read MoreWhy Bands Should Take Their Merch Beyond T-Shirts & Posters
Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium brands and tapping into unique products.
Read MoreLearn From These 4 Fun 2025 Masters Merch Trends
Golf’s first major tournament of the year plays host to one of the most interesting phenomena in the world of branded merchandise. There are lessons in that for promo pros.
Read MoreBrilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo
The Miami pop-up centered around a fake grocery store demonstrates how to brand a story across a variety of products.
Read MoreConvergence Corner: Understanding Quad’s Big Bet on Promo
Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.
Read MoreSurf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo
Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.
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