What started with a few SVB-branded items on sale on eBay has now grown to include just about any product with the bank’s logo, including a Patagonia vest that’s listed for $1,000.
Read MoreThe SVB Branded Rush on eBay Is Going Even Stronger Now
Editorial Type: Case Studies
Tesla Branding Iron from ‘Cyber Rodeo’ Event Now Available to the General Public
When Tesla hosted its “Cyber Rodeo” event to commemorate the company’s new Austin headquarters, we reported that there were Tesla-branded branding irons available to attendees because, at this point, why not? They were exclusive to the Austin event, but Tesla recently put them up on the company’s store.
Read More‘Ted Lasso’ Takes Over U.K. Nando’s Restaurant After Fictional Jersey Sponsorship
A Nando’s restaurant in Richmond, U.K., is transforming itself for a “Ted Lasso”-themed event to celebrate its sponsorship of the fictional AFC Richmond on the show. The installment includes signage, printed products, and more.
Read MoreWhy Is TikTok Obsessing Over Costco-Branded Apparel?
Costco’s branded apparel, featuring both its own logo and that of its house brand Kirkland Signature, is the hot new product on social media. So, what makes this apparel so sought-after aside from being hyped up on TikTok? We took a look at the decoration to try to figure it out.
Read MoreHow to Make Bandannas and Pet Swag Your Go-To $3 and Less Wearable Accessory
It’s spring. More importantly, it’s spring of 2023. Gone are the days of the same old T-shirt, the traditional left-chest logo with sizes XS – 4XL, and the typical patch on a cap. While the nostalgia of tradition has its place, it’s time to revamp your clients’ promotional wearable campaigns. Modern businesses don’t want something…
Read MoreDecoration Diaries: How One Distributor Wowed His Client With a Branded Apparel Kit
Ideas sometimes go beyond finding the latest decoration method. When his concrete installation client wanted to maintain the high price point of its previous employee gifts, but avoid repeating previous years’ promos, John Helder created a multi-piece apparel collection that wowed his client…
Read MoreHow a Fully Promoted Franchisee Handled a Cardigan Embroidery Spec Sample for a Very Famous Pop Star
Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
Read MoreA Supplier’s Ambitious Interactive Game Combines Packaging, Labels and Experiential Online Marketing—and Highlights the Limitless Potential of Print
What’s the best way to showcase modern online marketing methods and the latest advances in packaging and labeling products? A fictional murder mystery set in the 1920s, of course. If that made you do a double take, well, that’s what Repacorp Inc. was counting on…
Read More3 Creative Event Kit Examples From The Identity Source’s Successful ‘Event in a Box’ Program
Patrick Wyant, business development manager for The Identity Source, shared how his company is putting creative twists on virtual event kits, including using the exterior of the boxes as a key component and incorporating local flavor. Check out this gallery of images from three kits the distributor produced…
Read MoreDecoration Diaries: How One Distributor Set Up a Nonprofit Customer for Branded Apparel Success
Bret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
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