The FIFA Women’s World Cup kicks off next week in Australia and New Zealand. It seems like the men’s tournament just ended yesterday, but we’re pretty excited for more international excitement. And, in addition to the action on the pitch, we’re looking forward to seeing how promotional products and print installations play a role in…
Read MoreEditorial Type: Case Studies
The University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
University of Arizona students are turning old Wildcats football jerseys into updated apparel, and influencing a new upcoming apparel line in partnership with the university that will turn recycled jerseys into new pieces and accessories. Arizona Replay, as the project is being called, is a collaboration between the university’s Marketing and Brand Management department and…
Read MorePittsburgh Contracts Local Printer for Officially Licensed City Merchandise
The city of Pittsburgh is launching its first officially licensed merchandise line, in collaboration with local printer CommonWealth Press. According to Pittsburgh Magazine, the “Printed in Pittsburgh” merchandise is co-branded with both the city and CommonWealth Press; includes T-shirts, sweatshirts, mugs, stickers, pennants, and drinkware; and will contribute a percentage of revenue to the city’s…
Read MoreXbox’s Barbie Campaign Includes a Branded Console, Doll Clothes, and Dream House
Microsoft incorporated the Xbox Series S console into a special edition Barbie collaboration: The Xbox Barbie DreamhHuse. There’s also a full line of Xbox-branded apparel made for the dolls, making it a fun promo for real people and dolls.
Read MoreHow One Distributor Prepared University Faculty Members for Life in a New City
When faculty members got accepted into McGill University’s music faculty, they would receive a box welcoming them to the program, and getting them ready for life in Montreal. Steven Schneidman, president of Solutions Ink, Montreal, described how the branded kit got them excited about their new gig at McGill, and prepared them for life in a new city.
Read MoreTaco Bell Used Streetwear Influence for New Employee Apparel
Taco Bell just announced this week that it will partner with Brooklyn artist Ricardo Gonzalez, known as It’s a Living, for special edition uniforms.
Read MoreOut-There Baseball Promos: The Cubs’ ‘I Think You Should Leave’ Shirt and Minor League ‘Rebrands’
The Chicago Cubs are doing a theme night based on an “I Think You Should Leave” skit involving complicated shirts. In our opinion, there should be more room for wacky fun in baseball. Take a look at the minor leagues and you’ll see plenty of it.
Read MoreTaco Bell Manages to Make Crocs Cool With Branded Slides
Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain’s…
Read MoreThe Story Behind the Most Successful ‘It’s Always Sunny in Philadelphia’ Promo – Both On Screen and In Real Life
On a Season 5 episode of “It’s Always Sunny in Philadelphia,” the character Charlie tells the others in the gang that he recently created a product called “Kitten Mittons” in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
Read MorePlanters and Miller High Life Turned the Nutmobile Into a Dive Bar (Complete with Branded Dollar Bills)
Miller High Life and Planters took their co-branding partnership to a new level by transforming the Planters Nutmobile into a full-service dive bar, complete with signage, cornhole, selfie walls and more.
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