The quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men’s and women’s games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…
Read MoreEditorial Type: Case Studies
Bush’s Leans Into Golf and Ties for Father’s Day
Is your dad a big fan of baked beans? Specifically, is he a big fan of Bush’s baked beans? Even more specifically, is he a fan of Bush’s baked beans and likes golf gifts for Father’s Day? If so, buddy, you are in luck. Bush’s just announced a special Father’s Day collection of branded products,…
Read MoreThe Paris Olympics Sent Media A Branded ‘Save the Date’ with a Coffee Kit and Impressive Packaging
The Summer Olympics return next year in Paris, and the games’ organizers and marketing teams are already reaching out to media members who will be on-site for the event. NBC Sports broadcaster Rebecca Lowe, known for covering events like Premier League soccer and the Kentucky Derby, will once again be handling the Olympics for NBC,…
Read MoreEnamel Pins and Black-on-Black Caps: Check Out Apple’s WWDC 23 Promo Giveaways
This year’s big news out of Apple’s WWDC was the introduction of the Vision Pro headset. But, we wanted to take a look at how they commemorated the occasion with branded giveaways. This year was heavy on enamel pins and sleek black-and-white designs.
Read MoreHow Netflix Is Using Print, Drinkware, and Humor for Its ‘The Witcher’ Promos
Netflix’s latest brand collaborations include Old Spice and Athletic Brewing Co. for special “The Witcher” promos. It’s a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.
Read MoreHow Burger King Transformed Restaurants Inside and Out for ‘Spider-Man’ Promo
Burger King locations in New York, France, United Arab Emirates, Brazil, and more are using signage and other promotional products to make the entire trip to Burger King an advertisement for Spider-Man, and it starts the second a customer pulls up, as the exterior of the restaurants are decorated, too.
Read MoreChipotle’s Pride Month Collection: Some Rainbows, Some Workwear Influence
Chipotle has unveiled two Pride Month collections. One is a special edition uniform shirt option, the other is a collection for consumers that features the rainbow motifs usually associated with Pride Month.
Read MorePromote Patriotism with American-Made Bandannas
The summertime is the perfect time for barbecues, backyard games, and family-and-friend festivities. Many of these events kick into high gear as the month of July, and the Fourth of July holiday in particular, approaches. Festivals, concerts, and outdoor events are also in full swing in celebration of the warm summer months. For anyone looking…
Read MoreThree Ways to Keep It Chill This Summer with Koozie® Drinkware
In April, the Koozie® Brand celebrated its 44th birthday. We could have rested on the success of the OG beverage insulator that started it all back in 1979, but that’s not our style. We like spreading positive vibes, and that means our drinkware collection has expanded over the years to fit all your chillin’ needs.…
Read MoreRestaurant Branding Lessons from Ralph Lauren’s Social Media-Ready Cafe
Ralph Lauren is opening a brick-and-mortar location of it’s Ralph’s Coffee pop-up in Singapore. With top-to-bottom branding on packaging, drinkware, and signage, it’s a social media-ready dining experience that others can learn from.
Read More