While many people are still trying to figure out exactly how cryptocurrencies and NFT’s work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren’t many case studies in that realm…
Read MoreIf the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
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A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
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Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
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June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there’s the concern that companies aren’t doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…
Read MoreMiller High Life and Planters debuted a fully co-branded line of merchandise, called “A Match Made in The High Life,” which features apparel, headwear, and other bar-themed accessories like bottle openers, can coolers and even neon signs.
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As part of this weekend’s Cinco de Mayo celebrations, Modelo is giving people a bit of a history lesson in addition to a party, creating the brand’s “Museum of Cinco” at the Placate Olvera Cinco de Mayo Festival in Los Angeles this Sunday, May 7.
Read MoreLiquid Death’s new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It’s called “Enema of the State,” and it certainly attracts attention.
Read MoreThe University of Nebraska has raised the T-shirt cannon bar, with a new branded T-shirt cannon that reportedly launches 114 T-shirts in under 10 seconds. It’s impressive on its own, but it’s part of a greater branding experience.
Read MoreJeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.
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