The Summer Olympics return next year in Paris, and the games’ organizers and marketing teams are already reaching out to media members who will be on-site for the event. NBC Sports broadcaster Rebecca Lowe, known for covering events like Premier League soccer and the Kentucky Derby, will once again be handling the Olympics for NBC,…
Read MoreThis year’s big news out of Apple’s WWDC was the introduction of the Vision Pro headset. But, we wanted to take a look at how they commemorated the occasion with branded giveaways. This year was heavy on enamel pins and sleek black-and-white designs.
Read MoreNetflix’s latest brand collaborations include Old Spice and Athletic Brewing Co. for special “The Witcher” promos. It’s a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.
Read MoreBurger King locations in New York, France, United Arab Emirates, Brazil, and more are using signage and other promotional products to make the entire trip to Burger King an advertisement for Spider-Man, and it starts the second a customer pulls up, as the exterior of the restaurants are decorated, too.
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Chipotle has unveiled two Pride Month collections. One is a special edition uniform shirt option, the other is a collection for consumers that features the rainbow motifs usually associated with Pride Month.
Read MoreThe summertime is the perfect time for barbecues, backyard games, and family-and-friend festivities. Many of these events kick into high gear as the month of July, and the Fourth of July holiday in particular, approaches. Festivals, concerts, and outdoor events are also in full swing in celebration of the warm summer months. For anyone looking…
Read MoreIn April, the Koozie® Brand celebrated its 44th birthday. We could have rested on the success of the OG beverage insulator that started it all back in 1979, but that’s not our style. We like spreading positive vibes, and that means our drinkware collection has expanded over the years to fit all your chillin’ needs.…
Read MoreRalph Lauren is opening a brick-and-mortar location of it’s Ralph’s Coffee pop-up in Singapore. With top-to-bottom branding on packaging, drinkware, and signage, it’s a social media-ready dining experience that others can learn from.
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While many people are still trying to figure out exactly how cryptocurrencies and NFT’s work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren’t many case studies in that realm…
Read MoreIf the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That’s exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.
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