On a Season 5 episode of “It’s Always Sunny in Philadelphia,” the character Charlie tells the others in the gang that he recently created a product called “Kitten Mittons” in a quest to quiet down the hoards of alleycats around his apartment. After hearing about a merchandising convention in town, he made a commercial for…
Read More
Miller High Life and Planters took their co-branding partnership to a new level by transforming the Planters Nutmobile into a full-service dive bar, complete with signage, cornhole, selfie walls and more.
Read MoreThe quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men’s and women’s games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…
Read More
Is your dad a big fan of baked beans? Specifically, is he a big fan of Bush’s baked beans? Even more specifically, is he a fan of Bush’s baked beans and likes golf gifts for Father’s Day? If so, buddy, you are in luck. Bush’s just announced a special Father’s Day collection of branded products,…
Read More
The Summer Olympics return next year in Paris, and the games’ organizers and marketing teams are already reaching out to media members who will be on-site for the event. NBC Sports broadcaster Rebecca Lowe, known for covering events like Premier League soccer and the Kentucky Derby, will once again be handling the Olympics for NBC,…
Read MoreThis year’s big news out of Apple’s WWDC was the introduction of the Vision Pro headset. But, we wanted to take a look at how they commemorated the occasion with branded giveaways. This year was heavy on enamel pins and sleek black-and-white designs.
Read MoreNetflix’s latest brand collaborations include Old Spice and Athletic Brewing Co. for special “The Witcher” promos. It’s a great case study in how to use print, drinkware, labeling, and a dash of humor to make a successful campaign.
Read MoreBurger King locations in New York, France, United Arab Emirates, Brazil, and more are using signage and other promotional products to make the entire trip to Burger King an advertisement for Spider-Man, and it starts the second a customer pulls up, as the exterior of the restaurants are decorated, too.
Read More
Chipotle has unveiled two Pride Month collections. One is a special edition uniform shirt option, the other is a collection for consumers that features the rainbow motifs usually associated with Pride Month.
Read MoreThe summertime is the perfect time for barbecues, backyard games, and family-and-friend festivities. Many of these events kick into high gear as the month of July, and the Fourth of July holiday in particular, approaches. Festivals, concerts, and outdoor events are also in full swing in celebration of the warm summer months. For anyone looking…
Read More