The Perils of Promotion

As if business leaders needed another challenge, many face one that is complex and painful: Having to unwind an internal promotion that did not work out as planned.

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Wide-Format Takeaways From 2024

To put a lid on what was a momentous 2024, the Wide-Format Impressions’ “News Team” – Dan, Denise, Gabby, and Toni – offer their impressions on the last 12 months, and provide a view into the future.

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The Door Isn’t Closed Until You Close It!

Only you can close the client door. Your company can’t. Your boss can’t. A former rep or mistake can’t. You are the only one that can make that happen. The door closes the minute you decide it’s closed. Doing so is a mistake.

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How To Embrace Tactile Wide-Format Printing

One of the newer opportunities available for print service providers (PSPs) and their customers is the ability to print textures or finishes, offering a tactile and/or visual “bonus” when compared to flat printing on a flat substrate.

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