Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding QR Codes, what are you trying to do? Why…
Read More
Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and…
Read More
Ask the Accountant… Question: I have had a QuickBooks Online account for a few months to play with and see how I liked it, but I was told I could not send data from my QB Premier file into that QBO after 60 days. Is that true? Answer: Yes, it is true. Once you have…
Read More
We’ve all heard the line made famous by Simon Sinek: “Know your why.” Basically, knowing your “why” is all about knowing your reason for being. Your purpose in life. Being in touch with those things that motivate us to achieve our goals. Of course, we all need to know our “why.” I also know it’s…
Read More
You weren’t alone if your print business wasn’t prepared for disruption when the COVID-19 shutdowns hit. A global survey by the Mercer business consultancy found that 51% of companies lacked protocols to address a global emergency like COVID-19, and 27% did not have a business continuity plan at the time. Now, it’s hard not to…
Read More
A highway sign on I-95 temporarily guided drivers on I-95 to ‘Cenrtal Phila,’ until it was fixed by PennDOT.
Read More
A Phryge? What’s a Phryge? And is it cute enough to drive demand for branded merchandise? We crunched the numbers.
Read More
Ask the Accountant… Question: I’ve heard that QuickBooks Online automatically calculates sales tax. How does that work? Answer: Sales tax is calculated automatically in QBO, which is a big advantage and saves a great deal of time and effort to keep your sales tax rates current as you must do in QuickBooks Desktop. The sales…
Read More
Whoever created the French soccer star’s protective facemask wasn’t aware of UEFA regulations about decorated products.
Read More
Price increases are inevitable. Over the course of a career in this (or any other) industry, you will no doubt be faced with the challenge of delivering bad news to a customer: We are going to be charging you more for the same goods and services. The event…
Read More