Brands that are trying to be something they are not should be worried. A new generation of consumers and B2B buyers who really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands increasingly are exposed by the people who work for them, are putting pressure…
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Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
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My mother sang in a Philadelphia glam/punk band called Separate Checks in the late ’70s and early ’80s. At night, she would go on stage dressed as Ziggy Stardust and belt out covers of “Lady Stardust” and “Suffragette City” in bars across the city. I was too young to attend, but on weekends I listened to…
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The holiday season is in full swing, which means if you haven’t started your holiday shopping yet, it’s go time. There’s no need to stress, though, because we’ve got an all-encompassing list of promotional holiday gifts that covers everyone from coworkers to customers. So, sip some egg nog, listen to Nat King Cole and read up on these eight promotional holiday gifts.
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A follow-up from last month’s popular post, five more pointers for writing clean, pointed and effective press releases.
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The risk of blind trust and suppliers spreading themselves too thin.
Read MoreIn the four years since the Consumer Product Safety Improvement Act (CPSIA) was signed into law, the promotional products industry has struggled mightily to figure out how to apply it to what we do every day. Nothing has come easily. Perhaps because most promotional products don’t start out as children’s products and perhaps because the “toys” we sell are mostly for adults, there always seems to be a “yes, but” when we try to understand CPSIA in the context of the world we live in.
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How to build product safety into orders of $500 and under.
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Easy ways to get your company’s news to jump out from all the online clutter.
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Summertime items great for rising temperatures and outdoor recreation.
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