Educating Yourself on Apparel Decoration

While I live and breathe all things ink and thread for apparel, I also understand most people are not going to be as obsessed with the specifics of the craft. However, even if you don’t know the specifics of ink mixing and mesh densities, I believe it is only beneficial to be aware of all the possibilities you can offer your clientele.

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Don’t Fall for QuickBooks Online

Ask the Accountant… Question: My QuickBooks Premier 2018 had an update today. There was an error message about a security risk because of a browser. Now my QuickBooks isn’t working. What now? Answer: Microsoft Internet Explorer 11 has been the default browser for QuickBooks Desktop. Microsoft stopped its support of Internet Explorer on June 15,…

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6 Ways to Increase Organic Traffic in Your E-Commerce Website

Implementing SEO best practices is the easiest way to grow your promo business. With that said, SEO is a long-term game. It primarily requires effort up front, but once you rank, you start making sales on a regular basis organically. And it doesn’t go away. Here are six adjustments you can easily make that will gradually improve your SEO rankings…

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Can I Start a Second Business Without Buying QuickBooks Again?

Ask the Accountant… Question: I am using QB Premier and am starting a second business. Can I do that without buying the program again? Answer: QB Premier allows you to create multiple companies within your program at no additional cost. On the other hand, QuickBooks Online charges you an additional subscription charge for each company…

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Commodity-Based Marketing and Content Creation: Why It’s Time to Move On

It’s time for the promo industry to level up. Since the beginning of 2020, utilizing multiple forms of media creation, social selling, digital marketing and strategic collaboration has never been more relevant. This industry has so much to offer and so many creative minds. Unfortunately, the sector remains commodity-centric and content-averse…

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