Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
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This article originally ran in Apparelist. To read more, click here. For those in the fashion industry, a category that definitely includes garment decorators, the Pantone color forecasts can be a very useful tool. If you are not aware, Pantone selects, each autumn, a color to represent the upcoming year, a color that it feels captures the…
Read MoreWhat’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…
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Many business people take a “peanut butter approach” to the way they manage their time and resources. Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich. While this approach may…
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Ask the Accountant… Question: Can I still purchase QB Premier? Answer: I recently received a copy of The Woodard Report, which addresses this very question. Intuit has announced that, as of July 31, 2024, no new subscriptions for QB Pro Plus or Premier Plus will be sold. This will not impact current subscribers of QB Pro Plus…
Read MoreHave you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…
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Recently I spent 10 days on a cruise that featured Esther Hicks, who has written many books about the law of attraction and appeared in the original version of the 2006 film, “The Secret.” Over the course of my next few blogs, I will share some of my learnings. Third lesson: Perceive your desires as…
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Ask the Accountant… Question: I am looking at QuickBooks Online, but I don’t know which version to get. Can you help? Answer: QB Online (QBO) has four products: Simple Start, Essentials, QBO Plus, and Advanced. The products are listed in order of the number of features, with Simple Start having the least features and Advanced…
Read MoreLooking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. “Low-hanging fruit” refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…
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Recently I spent 10 days on a cruise that featured Esther Hicks, who has written many books about the law of attraction and appeared in the original version of the 2006 film “The Secret.” Over the course of my next few blogs, I will share some of my learnings. Second lesson: If thoughts become things, how…
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