Forget Regret

It is easy to get stuck thinking about our regrets. There are people who continue to think about their disappointments months and even years later. Where you give your thoughts is where you give your focus and energy. What you regret is in your past. It is your future that deserves your focus and energy. Here’s how to easily put your regrets in your past…

Read More

10 Mistakes Promo Distributors Make With Their Websites

Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?…

Read More

Sales vs. Marketing: How Do You Get Clients?

With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…

Read More

Matters of Convenience: Is Your Company Policy for the Client’s Benefit, or Yours?

How often do we say our decisions or policies are made for the benefit of the customer when the reality is they are self-serving? In business, one of the keys to fostering long-lasting relationships is transparency. People may not like specific policies or decisions, but they will accept them when they are carried out openly and honestly…

Read More