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Read MoreEditorial Type: Columns/Opinions
The Irony Angle
A small souvenir from a friend demonstrates a rare form of humor in the promotional world.
Read MoreQuick PPAI Vegas recap
A quick recap from last week’s tradeshow in Las Vegas.
Read MoreSocial Media, Planning for the Future, and the Best Phonebook Ever
I’m just wrapping up my part in this year’s Buyer’s Guide (if you guys ever want you have a lot of fun, try proofreading a phonebook), and am just starting to get into the meat of our December issue, so this week I thought a nice, simple link roundup might be a good post for this week.
Read MoreLea’s Retail Corner
Lea Robinson, vice president of sales and marketing for Staton Corporate & Casual, has recently started a great new apparel blog full of fashion tips and product suggestions. Be sure to check it out this month for the scoop on blazers, V-necks and pink awareness items.
Read MoreThe Perfect Thank-You
There is an art to saying thank you. Sometimes the words are enough, but other times a card, a handshake, a small gift or even a trip out to dinner is needed to properly express gratitude. How we determine how to say thanks best is based not only on social guidelines and the size of the debt owed, but also our understanding of what the person would like in return.
Read MoreProduct of the Day: SnugZ USA’s Hand Sanitizing Lotion, 4 oz.
Fall is a season loaded with greatness (turning leaves, pumpkin beer and the start of football to point out a few personal favorites), but it has its downsides too. Dropping temperatures, dryer air and the near-weaponized germ factory that is the K-through-12 school system being back in session means one thing: Flu season is on its way back.
Read MoreProduct of the Day: The Large ClearView Journal by Journalbooks/Timeplanner Calendars
Rough trips in backpacks, rings from coffee cups or even just wear-and-tear from constant use, the translucent poly cover that shields the Large ClearView Journal from Journalbooks/Timeplanner Calendars will help keep your clients’ logos in eye-catching condition as long as possible. The journal measures 7×10″ and is made in the USA.
Read MoreCrowdsource your Designs
Bloomberg Businessweek ran an interesting article a few days ago about the website Threadless and how they select which T-shirt designs to sell. I thought there were a couple ideas worth considering when working with promotional apparel.
If you’re not familiar with Threadless, the site mixes standard online retail T-shirt vending with American Idol-esque voting.
Read MoreCopyblogger and Why Your Writing Ability Matters
Copyblogger is a great writing advice website I’ve discovered recently. It’s focused on advice for crafting effective business and marketing copy online, and I’ve found most of the articles to be wonderful, insightful and absolutely worth reading for anyone whose job is meaningfully intertwined with writing.
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