How should small businesses approach planning a new marketing venture? What’s the absolute first question they should ask themselves when starting out? What’s the one piece of information that will guide and shape the rest of their planning and make all the other details fall into place?
Read MoreEditorial Type: Columns/Opinions
A Tech-savvy 2012
How finally joining the smartphone world made me realize how powerful technology has become in our work and everyday lives, and how this power relates to your business.
Read MoreThe 5 Days of Blogmas
Merry Blogmas everyone! It’s that special time of year where bloggers all around the world gather up their favorite posts of the year and gift them onto all the good little boys and girls. Since you all have been such great readers this year, I will do my blogging-elf best and bestow on you all my five favorite blogs from this year.
Read MoreEasy Ways to Improve Your Online Sales
In honor of Cyber Monday, a few simple ways to strengthen your online marketing, web store design and customer service.
Read MoreThe Inevitability Of Change
Promotional products have been making headlines lately. Unfortunately, it’s not in a way we want.
Read MoreHow to Keep the Cash Flowing in Your Promotional Products Business
In these uncertain economic times cash flow is more important than ever. Whether you’re a self-employed promotional products sales professional or working for a larger promotional products distributorship, you’ll want to be aware of key drivers of cash flow. Good cash flow directly impacts your income.
Today’s blog post will give you 9 proven strategies to get paid faster.
NRA: Not Made-in-USA?
A reader recently pointed out on our Facebook wall that some of the membership incentive items the National Rifle Association (NRA) has been giving to its members are not made-in-the-USA (in this specific instance, it was a cap that was made in China). I thought this was really surprising, given the NRA’s politics and member base, so I thought I’d look into the issue a little myself.
Read MoreThe Most Important Two Rules!
How are you different? How are you relevant? If you’re not working on those two things every day, you risk becoming a commodity.
Read MoreProduct of the Day: The Spoon Hold-It from Evans Manufacturing
Fact: Even if all someone cooks is the “bachelor special,” aka “rice and beans in a pot,” a person still needs a clean place to put his spoon (mostly because the typical counter-washing timetable for the rice-and-bean types is once every 4,000 years). So do your part and keep lonely bachelor salmonella poisonings to a minimum with The Spoon Hold-It from Evans Manufacturing.
Read MoreAfter the Sale: Distributor Thoughts on Impressing and Keeping New Clients
A handful of short interviews I did with distributors gathering customer service ideas on how to impress and keep new clients.
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