Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
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When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
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Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.
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Want to make every day amazing? Here are two simple yet powerful steps that work.
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A growing body of research shows that the human brain processes printed content differently (and more effectively) than digital content.
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As businesses navigate a saturated digital-first environment, the importance of advanced color automation technologies becomes increasingly pronounced, offering pathways to greater operational efficiency.
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Sales reps often mistake silence as a sign of satisfaction. But when reps stop innovating, customers will find someone who won’t.
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How can the CEO (or anyone for that matter) address issues unless they are made aware of them? Conversely, how can team members be expected to express questions and concerns openly, honestly and respectfully if their feedback is met with objections, defensiveness or worse? What to do?
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People will pay for quality. Keep that in mind as you design services and coach employees. You matter. Good or bad, you matter.
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Here are seven of the most common direct mail mistakes — and how you can steer clear of them.
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