According to a recent In-plant Impressions’ report, “Trends and Services in the In-plant Industry (2024),” 90% of in-plants are providing their customers with…
Read MoreThe Ins & Outs of Retractable Banner Stands
Editorial Type: How-to Guides
How To Beat The Heat On Your Window Graphics
There is no doubt over the many benefits that window graphics can offer. Be it promoting a business to passers-by on the street outside or adding colorful decoration for those on the inside to enjoy, window graphics are a cost-effective solution in many environments. However, that is not to say that these applications do not…
Read More6 Printing Industry Sales Tips to Create an Experience
The email read, “Thank you for your proposal and presentation to become the print vendor of choice at Whatsamatta U. We were impressed with your equipment list and capabilities. The samples you showed displayed some excellent quality. There is no doubt you do great work for your clients.…
Read MoreCan You Start Another Company In QuickBooks Without Buying Another? Yes and No
Ask the Accountant… Question: I am starting another company and am using QuickBooks Premier. Can I start another company in my QB without buying another program even though I am in the Premier subscription program? Answer: Yes and no. YES : QuickBooks Desktop users (Pro, Premier, and Enterprise) can create any number of additional companies…
Read MoreUnfolding Trends: How to Use Folders and Brochures in Print and Promo Campaigns
A look into different substrates, designs, and customer verticals for distributors incorporating folders and brochures into their sales.
Read MoreSocialization, Education and Some Fun: The Art (and Value) of In-Person Networking
Whether that’s large industry trade shows or smaller, more intimate settings like one-on-one meetings, industry events and regional associations offer distributors unique opportunities that a phone call or Zoom meeting can’t.
Read MoreManaging Color Expectations Across Print Platforms
With the steady rise of convergence across the printing industry, it’s common for print service providers (PSPs) to offer a range of solutions to their customers. From wide-format to…
Read MoreEnd-Buyer Research: Females
ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
Read MoreIndustry Insiders Share Strategies for Thriving Amid a Shifting Market
In 2023, Printing Impressions explored print market trends in key segments within the commercial printing sector. Here, five industry professionals update us on the state of the industry from the standpoint of their business operating within a particular key segment. They share market changes, barriers to success, and key strategies. Although the individuals share their…
Read MoreThe Power of OOH: The Ads Influencing Consumer Purchases
The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…
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