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Editorial Type: How-to Guides

Mastering Glitter Heat Transfer Vinyl Application

Heat transfer vinyl is versatile, easy to store, cut, weed and apply, and surprises with its utility. It offers several special-effect materials, none more popular and appealing than glitter HTV.

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5 Ways To Create the Perfect Partnership Between Contract Decorators & Distributors

The best partnerships don’t just happen. Here’s what contract decorators want every distributor to know to get faster turnarounds, fewer headaches, and better results.

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Direct Mail Testing Made Easy: Smart Experiments for Bigger Results

Direct mail delivers proven results, but are you getting the best possible performance from your campaigns?

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Should Printing Companies Sell Online Using E-Commerce?

It feels like it’s just sitting there, the pressure to launch an e-commerce storefront. The right answer isn’t a simple “yes” or “no.” It’s “it depends.”

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ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print industry and ways promo distributors can offer print to diversify their revenue streams during an Education Day session in Chicago.

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Creative Direct Mail Strategies for Fall

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns.

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From SEO to GEO – How Search Is Changing for the Print Industry

Search behavior has become significantly more sophisticated. Users now expect context-aware results. For the print industry, this evolution brings both challenges and opportunities.

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7 Tips for Using Direct-to-Object Printing To Decorate Candle Holders

One of the appeals of candle holders, beyond the purely practical, is their potential to facilitate decorative flair. They’re essentially a blank canvas, and with the right knowledge and tools, you can transform them into so much more than a vessel. Let’s take a look at how.

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Apparelist Live! Apparel Decorating Tips for Beginners

To help answer many of the questions that beginner apparel decorators have, four seasoned decorators took to the Apparelist Live! Theatre stage at PRINTING United Expo 2024.

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How To Create the Ultimate Print-on-Demand Experience for Customers

Think of yourself as a “fulfillment solutions provider,” rather than a printer or promotional products distributor.

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