Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
Read More
Direct-to-film (DTF) is everywhere. That’s why decorators are looking for alternatives like mixed media techniques to break through the noise with textures and effects. It’s always about finding finishes that get noticed and get results.
Read More
Nathan Safran, vice president, research for NAPCO Research and PRINTING United Alliance, presents an actionable five-step strategy for implementing artificial intelligence in your business.
Read More
Whether or not you’ve worked within the promo supply chain before, consider these four pieces of advice to stand out as a decoration vendor.
Read More
Here are seven of the most common direct mail mistakes — and how you can steer clear of them.
Read More
This sublimation guide covers fabric types, common issues like ghosting and press lines, plus expert tips on color and mixed media applications.
Read More
Want to link your credit card or bank account to QuickBooks Online? This is a nice idea, but not as automatic as it sounds.
Read More
While many people are on the hunt for a true vintage concert T-shirt to celebrate their favorite band, there are plenty of new customers out there who want the same look for a concert they are seeing this weekend. With the right tools and techniques, you can create a vintage feel for your customers.
Read More
One of the oldest mistakes in sales? Skipping relationship-building and jumping straight to the pitch. But here’s the truth: buyers only listen when their minds are open.
Read More
Marco Boer, vice president of I.T. Strategies and keynote presenter at this year’s Wide-Format Summit, answers questions submitted by event attendees. This week’s question: How can I reduce costs?
Read More