Pressure is mounting on the Biden Administration and the Federal Reserve to curb inflation, which jumped to its highest rate since 1982 last month after rising 7% rise year-over-year. Businesses across industries from auto manufacturing to grocery stores to the promo industry have had to increase prices…
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Avocados From Mexico Launches Enormous Multichannel Campaign Ahead of Super Bowl
Avocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company’s Avocado Glow apparel collection…
Read More‘The Batman’ Gets Promotional Oreo Cookies, Packaging in Europe
WarnerMedia announced that it’s enlisting Oreo’s help to market “The Batman” abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They’ll also come in special packaging advertising the chance to win more “Batman” prizes…
Read MoreTom Brady’s Apparel Brand Is Here: Chic Designs, High Prices and NFT Tie-Ins
Tom Brady got his very own Pantone color for Brady Brand, the NFL star’s new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let’s look at the styles, features and price points of the line…
Read MoreSports Illustrated’s Plan to Become More Than a Magazine Starts With a Branded Apparel Collection for JCPenney
Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with JCPenney—the department store chain—to launch an apparel collection. Will it work?…
Read MoreWhere Do NFTs Fit in With Political Merchandise? Candidates Look to Find Out
In the political sphere, where hype and reach are paramount, candidates and PACs are starting to use NFTs as fundraising tools. Specifically, they’re auctioning them off as a means of raising money, the same way they might stock an online store with T-shirts and buttons…
Read MorePizza Hut Continues ‘Newstalgia’ Marketing Approach With Book It! T-shirts
Remember when you could earn pizza just for reading a book or two? Those halcyon days of Pizza Hut’s “Book It!” program are forever ingrained in millennial and Gen X memories, and the pizza chain is capitalizing on nostalgia once again by releasing special edition food-and-merchandise bundles…
Read MoreOld Theranos Merch Listed for Huge Prices on Resale Sites After Elizabeth Holmes Verdict
Theranos, the much-hyped health technology startup founded by enigmatic figurehead Elizabeth Holmes, dissolved in 2018, and founder Elizabeth Holmes was sentenced to up to 20 years in prison. No, sellers have been flocking to resale sites like eBay with all sorts of Theranos-branded items…
Read MoreStaples Promotional Products Announces Daron Hines as New President
Staples Promotional Products, Overland Park, Kansas, announced that Daron Hines will take over as president for the office supply giant’s promotional products distributor unit. Hines has 20 years of leadership experience with other well-known brands such as General Mills, Morton Salt and the J.M. Smucker Company…
Read MoreCustom Ink Acquires Printfection
Custom Ink announced yesterday that it has acquired Printfection, a platform that helps companies with product creation, storage, tracking and distribution of promotional products gifts. The move follows Custom Ink’s acquisition of Swag.com, another tech-enabled swag management and distribution platform, last year…
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