Anyone who discounts branded merchandise as cheap junk doesn’t know all of the work that goes into a well-executed product. Apparently, MTV knows how tough it is, and created a “Project Runway”-style show where designers compete to create the flashiest, most memorable and most stylish branded merchandise for musical artists…
Read MoreNetflix and Metallica teamed up for co-branded “Hellfire Club” apparel, referencing a plot point in the latest season of “Stranger Things.” The raglan-style Metallica shirt, which is just a little different than the original Hellfire Club shirt, is available on both Netflix’s store and Metallica’s, along with a T-shirt and a hoodie…
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Earlier this summer, Miller Lite released beer-infused charcoal for your boozy barbecues. Now, the brand is helping out those who want to get their grill on but don’t have one of their own. Miller Lite’s “Grill Share” program will offer up rentable, branded grills in New York City and Chicago, while giving fans an opportunity to win one to keep…
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McDonald’s has been one of the pioneers of collaborating with musicians for branded merchandise and meals, having already partnered with Travis Scott, J Balvin, BTS, Saweetie and Mariah Carey. Its latest collaboration with Kid Cudi took things in a different direction, adding some new wrinkles beyond a simple co-branded product drop…
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Earlier this year, Mike Cessario, founder and CEO of Liquid Death, said merch was a “very serious part” of the company’s business. Now, the canned water brand is showing us exactly what that means—in the most unserious way possible: pink branded underwear and an ’80s-style workout video featuring comedian Bert Kreischer…
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7-Eleven is mostly known for serving Slurpees, Taquitos and coffee. This summer, though, it’s serving looks. The venerable convenience store chain is teaming up with some fan-favorite snack and beverage brands for co-branded merchandise that customers can win using 7-Eleven’s loyalty program/app…
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Adult rec league sports are best known for two things: raggedy old mismatched uniforms and drinking with your buds. Jim Beam knows this, which is why the bourbon brand launched its “Rec Refresh” contest that will deck out three lucky teams in personalized, Jim Beam branded uniforms and more. Here’s how it works…
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You might think that, after more than a century in business, Velveeta would be content with its status as America’s foremost purveyor of processed cheese product. You’d be wrong. The Kraft-Heinz brand is looking to evolve beyond the grocery aisle, and it’s using cheese-scented and cheese-infused promotional products to do it…
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As one of the biggest sports stars on the planet, Patrick Mahomes has all kinds of endorsement deals. But you won’t see the Kansas City Chiefs quarterback promoting beer. That’s because the NFL has (complicated) rules that (mostly) prevent active players from endorsing alcoholic beverage brands. But those rules don’t say anything about flashlights…
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“Stray,” an indie video game where you play as a cat traversing a futuristic city with a robot companion (just go with it), looks like a surprise hit. And Annapurna Interactive, the game’s publisher, came prepared. Alongside the release of “Stray,” the studio launched two pieces of tie-in merch, one of which is a branded cat carrier backpack…
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