Companies have long been giving their new hires gifts to make them feel welcome. But with the extra-competitive job market these days, employers need to stand out from other prospective hirers and appeal to applicants before they even sign on the dotted line. That’s why some companies are taking the welcome kit approach a step further…
Read MoreEditorial Type: News
Phoenix Suns Introduce Line of Merch Designed by Players
The Phoenix Suns are giving players a chance to take their fashion sensibilities a step further by letting them design their own merchandise as part of a line called Valley Threads. The series starts with Suns player Cam Payne, who designed a hoodie featuring a quote his pastor told him on Draft Night in 2015. Proceeds will go to Phoenix Suns Charities…
Read MoreLiquid Death Mountain Water Is Betting Big on Branded Merchandise
Liquid Death Mountain Water’s 2021 branded apparel sales passed $3 million, a huge increase from $700,000 the year before. Founder and CEO Mike Cessario said that more than half of direct-to-consumer purchases in 2021 also included a product from Liquid Death’s online store, and made clear the company is fully buying into branded merchandise…
Read MoreGive Your Marketing Some SwagAR™ With Augmented Reality
For the first time ever in the promo industry, you can view dozens of SnugZ USA items in 3-D and interact with them via augmented reality. Lingo of the future, we know. But what that means is you can experience digital objects in the real world with a scan of a QR code on your phone’s native camera…
Read MoreBAMKO Announces Strategic Partnership With Carder and Associates LLC
BAMKO announced a new strategic partnership with corporate gifting company Carder and Associates LLC. BAMKO likened the partnership model to a Silicon Valley incubator, where the company uses its stature to nurture another and help it achieve growth. Carder will preserve its ownership and autonomy, but will merge…
Read MoreWatch: Power Meetings 2022 — Find New Products, Meet Top Suppliers and Make Business Connections No Trade Show Can Match
They’re back for 2022! The gold standard in industry relationship-building events, our Power Meetings provide a networking experience that trade shows and other events simply can’t match, giving supplier sales leaders and top distributors a chance to talk projects, find new products and solve business challenges…
Read MoreFormer Competitors InkSoft and Printavo Acquired in Private Equity Deal
InkSoft and Printavo, a pair of cloud-based software providers for the decorated apparel and promotional products industries, were acquired yesterday by PSG and Blue Star Innovation Partners, both private equity firms. Former competitors, InkSoft and Printavo offer similar services. Terms of the deal were not disclosed…
Read MoreUPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week
UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. The “Be Unstoppable” collection includes T-shirts, joggers, caps, water bottles, speakers and more…
Read MoreThe North Face Settles Trademark Infringement Case With North Carolina Apparel Seller
In September of last year, The North Face sued a small Raleigh, North Carolina, apparel seller over an imitation logo that referenced drug dealing. Now, the case has been settled, and the seller, who made apparel with “The Trap Face” on it, is prohibited from selling his products that infringed on the logo…
Read MoreVans and Crayola Go Customizable With Co-Branded Apparel Line
Vans and Crayola are teaming up again for a line of colorful sneakers, apparel and accessories, including customizable Vans sneakers. Each shoe style features vibrant color schemes reminiscent of the Crayola packaging, and some even have things like Velcro straps that look like crayons. There are also hoodies and T-shirts…
Read More