A debt relief startup has been drawing on the theme of Netflix smash hit “Squid Game” for a self-promotion that feels a little bit on-the-nose. People in New York and Miami might have found one of 10,000 business cards with the same three symbols as on the show, but with the message on the back saying “There’s a better way to get out of debt”…
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Broadway Theaters Are Using QR Codes to Let Patrons Buy Merchandise Right From Their Seats
A company called Creative Goods Merchandise developed a program that allows Broadway theatergoers to scan QR codes around the theater and place orders from their mobile devices. Once the show is over and the lights are back on, they can grab their merch on the way out…
Read MorePort of Los Angeles to Begin 24-Hour Operating Schedule, Joining Long Beach
President Biden announced today that, after discussions with the White House, the Port of Los Angeles will begin operating on a 24-hour basis, hoping to alleviate some of the cargo backlog that has overwhelmed West Coast ports and put strain on U.S. industries. FedEx and UPS are also reportedly working toward 24-hour operations…
Read MoreWith 2021 Apparel Sales Expected to Surpass Pre-Pandemic Levels, It’s Baby Boomers Leading the Charge
As apparel sales have begun to recover this year, it makes sense that retailers are focusing their marketing efforts on Millennial and Gen Z buyers. But it might come as a surprise that it’s actually Baby Boomers leading the charge in recovery. Clothing spending by consumers ages 57 to 75 in the first half of the year was up 28% over 2019…
Read MoreOur 5 Favorite Promotional Products of the Week: Hiking Journals, ’90s Comebacks and More
We’re always thinking about what kind of merch we’d release for the Promo Marketing Podcast. But we took a break from that to bring you this week’s collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of ’90s favorites reentering the branded merchandise game, and more…
Read MorePBR Toilet Paper? Pabst Blue Ribbon Will Pay You to Decorate Your Home With Branded Products
For its “In Home Advertising” campaign, PBR will pay folks to really go deep with logo placement. Beyond the immediate eye-catchers like rugs, table cloths and shower curtains, PBR is also giving customers things like label stickers for food in the fridge, toilet paper rolls, or billboards for inside fish tanks…
Read MoreWalmart Opens Netflix Branded Merchandise Store Online
Even in the age of streaming service saturation, Netflix is pretty much synonymous with home viewing. But the company has been pushing its branded merchandise in new ways lately, first by introducing an online store with products created by world-class designers. Now, it’s launching a dedicated shop on Walmart’s website for Netflix merchandise…
Read MoreApparel Costs Likely to Rise as Cotton Prices Surge to Highest Level in 10 Years
Adding to the ever-growing list of pandemic-related supply chain headaches, cotton prices on Monday jumped to $1.05 per pound. That’s an 18% increase since Sept. 20 and a 35% increase on the year. It’s also the highest price per pound for cotton since November 2011. A combination of factors is driving these price increases…
Read MoreOur 5 Favorite Promotional Products of the Week: Whataburger At It Again
For some of us on the PM staff, horror movies just never clicked. But maybe it’s time we give them a real shot. (“Hocus Pocus” counts as a horror movie, right?) While we give ourselves a mental pep talk before jumping into the spookiest time of the year, here are five not-so-scary promotional items from the past week…
Read MoreHow California’s Garment Worker Protection Act Impacts Apparel Sector
California Governor Gavin Newsom signed a bill into law that will require the state’s garment factories to pay a minimum hourly wage in addition to giving workers other benefits. The Garment Worker Protection Act is designed to help ensure workers are paid properly and create a safer working environment, but opponents of the law believe it could lead to job losses…
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