If you were spooked by the idea of virtual merchandise eventually replacing the physical kind, well, this should calm your nerves: Even the biggest names in non-fungible tokens (NFTs) and cryptocurrency are using real branded merchandise. A lot of it. Bored Ape Yacht Club, for example, has a full online store stocked with…
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Zagwear Acquires Arrow Promotional, Expanding Presence in US and UK Markets
Zagwear, a branded merchandise agency headquartered in White Plains, New York, has acquired Arrow Promotional, a New York City and UK-based promotional merchandise company with a long list of top-tier clients. Arrow Promotional’s operations, including offices in New York, Denver and the UK, will be consolidated into Zagwear…
Read MoreDoritos and Netflix Go All Out for ‘Stranger Things’ Virtual Concert Featuring ’80s Bands, Exclusive Merch
Who was the biggest duo of the ’80s? It was Doritos and “Stranger Things,” obviously. OK, only one of those was actually around in the ’80s, but no matter. The two are teaming up to promote the upcoming fourth season of the hit Netflix series with a virtual concert featuring ’80s pop royalty, special Doritos packaging and some killer concert merch…
Read MoreCaldor, Bradlees and More: The Website Selling Retro T-shirts From Now-Defunct Regional Brands
These days, it feels like every brand is going the nostalgia route for advertising, marketing and branded merchandise. And why not? It works. But what’s the only thing more nostalgic than current brands drawing on older designs and properties for new promotions? How about merch for brands that have been out of business for decades?…
Read More4imprint Expects to Hit $1 Billion in Revenue This Year
It seems that 4imprint is back. The distributor said in a trading update last week that it is on track to reach $1 billion in revenue for 2022. MarketWatch also reported that the company’s order counts for the first four months of the year were 11% higher than in 2019, while average order value was up 27%…
Read MoreAdidas’ Latest NFT Move Expands Interplay Between Physical and Digital Merchandise
The continuation of a program Adidas launched in January, the move firmly establishes the brand as an innovator in the area of interplay between physical and digital merchandise. This second round of apparel not only serves as a counterpart to the NFT, but is an incentive for NFT collectors to move onto the second phase of a larger program…
Read MorePatrón Tequila Partners With Designer John Geiger for Cinco de Mayo Sneakers
Patrón Tequila is once again using the day synonymous with tequila intake for a branded merchandise drop. Last year, the beverage brand released a line of streetwear. This year, it partnered with designer John Geiger to create a limited edition GF-01 sneaker inspired by the agave fields of Jalisco, Mexico, that make that tequila toast possible…
Read MoreLA Lakers Collaborate With Red Hot Chili Peppers for Co-Branded T-shirt Giveaway
The bond between the Red Hot Chili Peppers and the Los Angeles Lakers is strong. The band has written lyrics and songs about the team, and bassist Flea frequently attends games. So, it’s about time the Lake Show repaid the band for its loyalty, eh? Before the end of the regular season, the Lakers created special co-branded T-shirts that celebrated the Chili Peppers’ new album…
Read MorePanera Bread and T-Pain Team Up for a Merch Collaboration (With an Interactive Twist)
Panera Bread enlisted T-Pain for a limited run of merchandise to commemorate its new Chef’s Kitchen Sandwiches. Following along with other restaurants that have used a streetwear drop model, Panera also is working with the shopping platform NTWRK for a “Day of Craveable Drops.” Possibly the most interesting item is one called the “Deliciously Luxe Drip Kit”…
Read MoreWhat the 2022 NFL Draft Hats Tell Us About Current Headwear Decoration Trends
The 2022 NFL Draft hats are two-tone: black with a brim color reflective of the team’s colors. The front panel features a large embroidered graphic of the city in script font overlaid atop the team name in italic block letters. It’s a bold design choice. And that, along with a few other elements of the hats, gives us some hints as to what’s trending in headwear…
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