In the political sphere, where hype and reach are paramount, candidates and PACs are starting to use NFTs as fundraising tools. Specifically, they’re auctioning them off as a means of raising money, the same way they might stock an online store with T-shirts and buttons…
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Pizza Hut Continues ‘Newstalgia’ Marketing Approach With Book It! T-shirts
Remember when you could earn pizza just for reading a book or two? Those halcyon days of Pizza Hut’s “Book It!” program are forever ingrained in millennial and Gen X memories, and the pizza chain is capitalizing on nostalgia once again by releasing special edition food-and-merchandise bundles…
Read MoreOld Theranos Merch Listed for Huge Prices on Resale Sites After Elizabeth Holmes Verdict
Theranos, the much-hyped health technology startup founded by enigmatic figurehead Elizabeth Holmes, dissolved in 2018, and founder Elizabeth Holmes was sentenced to up to 20 years in prison. No, sellers have been flocking to resale sites like eBay with all sorts of Theranos-branded items…
Read MoreStaples Promotional Products Announces Daron Hines as New President
Staples Promotional Products, Overland Park, Kansas, announced that Daron Hines will take over as president for the office supply giant’s promotional products distributor unit. Hines has 20 years of leadership experience with other well-known brands such as General Mills, Morton Salt and the J.M. Smucker Company…
Read MoreCustom Ink Acquires Printfection
Custom Ink announced yesterday that it has acquired Printfection, a platform that helps companies with product creation, storage, tracking and distribution of promotional products gifts. The move follows Custom Ink’s acquisition of Swag.com, another tech-enabled swag management and distribution platform, last year…
Read MoreCoalition of 400 Human Rights Groups Presses IOC Over Forced Labor in Olympics Merchandise
A coalition of 400 human rights groups has criticized the International Olympic Committee after the IOC failed to clarify whether merchandise for the upcoming Beijing Olympics was made with forced labor. The coalition has attempted for eight months to receive assurance that the merchandise was not made in China’s Xinjiang region…
Read MorePETA Releases ‘Bloody’ Iditarod Merchandise to Protest Race’s Treatment of Dogs
PETA is releasing a line of merchandise spoofing the Iditarod’s 50th anniversary and drawing attention to the event’s controversial animal-welfare track record. Never one to rely on subtlety, the PETA line features several different items with a depiction of a bloody sled dog and the caption “Iditarod: 50 years of racing dogs to their death.”…
Read MoreAdidas NFT Project Brings Real-Life Apparel to Digital Space (and Vice Versa)
Adidas launched a line of NFTs in December called “Into the Metaverse,” which will allow NFT holders access to special-edition real-life apparel drops. An NFT track suit will be made available in real life for participants in the “Into the Metaverse” program. There’s also a hoodie with a blockchain address on it and an orange beanie…
Read MoreOur 5 Favorite Promotional Products of the Week: Supreme Ping Pong Tables, Hogwarts Acceptance Letters and More
Happy New Year, everyone! We love a good even numbered year, don’t we? There’s something about being able to divide the year by two that just feels right. You know what else feels right? Kicking off 2022 with some great promotional products. This installment of the Fave 5 features Supreme ping pong tables, Mtn Dew shoes and more…
Read MoreFanatics Acquires Topps Trading Card Business for $500M
Recently, Fanatics has inked deals with Amazon to sell NFL apparel and acquired a hard goods supplier to expand beyond just apparel. Now, it’s buying one of the biggest names in trading cards: Topps. The deal, which comes after Fanatics beat Topps for the rights to produce MLB trading cards, is worth roughly $500 million…
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