You know how there’s always an unofficial Song of the Summer—the song with just the right vibes for that specific moment in time? Think Rihanna’s “Umbrella” in 2007 or Robin Thicke’s “Blurred Lines” in 2013. (Man, we’re getting old.) Well, if there was a promo version of the Song of the Summer, it’d be Ball Park’s latest promotional product…
Read MoreRon Weaver is president and CEO of Apex Advertising, a full-service promotional products marketing agency with annual revenue of $24.6 million, offices in nine states and a team of 65. But on this day in mid-December, it was a trio of kindergarteners running the show. Not that Weaver minded ceding control…
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Moderne Glass Company and the U.S. Consumer Product Safety Commission have issued a recall for ceramic coffee mugs due to a potential burn hazard. The 15 oz. C-handle mugs can crack or break when hot liquid is added. Moderne Glass received six reports of mugs cracking, though no injuries have been reported…
Read MorePresident Biden has so far left the Trump administration’s China tariffs mostly intact, but with inflation still running wild, that could soon change. Reuters reported that U.S. Treasury Secretary Janet Yellen is urging the Biden administration to consider reducing or eliminating some tariffs on Chinese goods as a means of mitigating rising prices for consumer goods…
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National Pizza Party Day is May 20, and Pizza Hut is celebrating with a fun online promotion. Well, Pizza Hut Australia, anyway. (While there’s plenty of NPPD fanfare around the internet, U.S. Pizza Huts do not appear to be partaking.) Regardless, the promotion involves an online prize wheel, branded merchandise and a nostalgic pop culture tie-in…
Read MoreIf you were spooked by the idea of virtual merchandise eventually replacing the physical kind, well, this should calm your nerves: Even the biggest names in non-fungible tokens (NFTs) and cryptocurrency are using real branded merchandise. A lot of it. Bored Ape Yacht Club, for example, has a full online store stocked with…
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Zagwear, a branded merchandise agency headquartered in White Plains, New York, has acquired Arrow Promotional, a New York City and UK-based promotional merchandise company with a long list of top-tier clients. Arrow Promotional’s operations, including offices in New York, Denver and the UK, will be consolidated into Zagwear…
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Who was the biggest duo of the ’80s? It was Doritos and “Stranger Things,” obviously. OK, only one of those was actually around in the ’80s, but no matter. The two are teaming up to promote the upcoming fourth season of the hit Netflix series with a virtual concert featuring ’80s pop royalty, special Doritos packaging and some killer concert merch…
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These days, it feels like every brand is going the nostalgia route for advertising, marketing and branded merchandise. And why not? It works. But what’s the only thing more nostalgic than current brands drawing on older designs and properties for new promotions? How about merch for brands that have been out of business for decades?…
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It seems that 4imprint is back. The distributor said in a trading update last week that it is on track to reach $1 billion in revenue for 2022. MarketWatch also reported that the company’s order counts for the first four months of the year were 11% higher than in 2019, while average order value was up 27%…
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