Industry companies are reporting difficulties hiring, both for positions vacated due to layoffs at the start of the pandemic and for new positions necessary to meet surging demand. These issues are contributing to slower production times for suppliers already navigating supply chain challenges and causing problems for distributors as the economy rebounds…
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Wendy’s Combines Signage, Packaging, Uniforms and More for Smash-Hit ‘Rick and Morty’ Restaurant Takeover
Wendy’s created a “Rick and Morty” co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours…
Read MoreThe Dodgers Are Raffling Off a World Series Ring and a World Series Ring NFT
Major League Baseball recently announced a partnership with Candy Digital, which specializes in “digital collectibles.” As part of that partnership, the Los Angeles Dodgers are auctioning a 2020 World Series ring NFT along with a real one. It underscores the possibilities in combining digital and physical merchandise…
Read MoreLil Nas X’s Roblox Digital Merchandise Sales ‘Creeping Towards 8 Figures’
Online video games have enormous user bases, and that has prompted artists to “perform” livestreamed concerts within the games. Lil Nas X performed in Roblox in December, racking up more than 33 million views and a digital merchandise haul reportedly “creeping toward eight figures”…
Read MoreSubmit Now for Promo Marketing’s 2021 Top Distributors List!
It’s that time again! We’re looking for this year’s Top Distributors for the August issue of Print+Promo Marketing magazine. There is no charge to enter and we’re accepting applications through July 9, so there’s still time to submit. Click here for details…
Read MoreGildan Joins U.S. Cotton Trust Protocol
The U.S. Cotton Trust Protocol welcomes Gildan Activewear and its portfolio of company-owned brands as members. The U.S. Cotton Trust Protocol is a farm level, science-based program that sets a new standard for more sustainably grown cotton. It brings quantifiable and verifiable goals and…
Read MoreACLU Celebrates Supreme Court Victory With Branded T-shirt Featuring Student’s Expletive-Filled Snapchat Rant
The ACLU won a Supreme Court decision last week and celebrated just as anyone would: by releasing a branded T-shirt commemorating the victory. The short-sleeve T-shirt features a student’s expletive-laden Snapchat rant (the focus of the legal battle) on the front and an ACLU logo on the sleeve…
Read MoreWhy This Apparel Wholesaler’s Hoodies Have Reached Global Cult Status
The Wall Street Journal just called a sweatshirt from Camber USA, a small apparel wholesaler, the “world’s best hoodie.” Obviously, that title is wholly subjective and certainly open to argument. But, the sweatshirt’s reputation with buyers speaks for itself. What makes it so popular?…
Read MoreT-Mobile Is Bottling ‘5Gin’ and ‘5Ginger Beer’ to Celebrate the ‘Un-Carrier Spirit’
T-Mobile isn’t the only cell phone service provider with a 5G network. It is, at least as far as we know, the only one with 5G-themed gin and ginger ale, though. 5Gin is a 94 proof, branded gin sold in a 750ml bottle, which T-Mobile says includes “piney notes and a long citrus peppery finish.”…
Read MoreWhat the SCOTUS NCAA Ruling Means for Branded Student-Athlete Sports Apparel and Promos
A U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
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