As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Pat Noonan, chief product officer for SanMar, Issaquah, Wash., who gave us an inside look at the state of promotional apparel…
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As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Jo-an Lantz, president and CEO of Geiger, Lewiston, Maine. Find out what she had to say about the current state of promotional products, the long-term prospects for PPE and more…
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Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…
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Joél Bastien shared ideas from AIA’s new “Ask the Experts” series featuring actionable PPE sales advice, emerging trends and direct feedback from end-buyers in thriving markets (including a surprising revelation about asking for referrals). She also explained how any distributor can use subject matter experts to help their own businesses…
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Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
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Small businesses are the lifeblood of the community. Today, when all it takes to buy online is a click of a button, it can be easy to forget about the mom-and-pop businesses around the corner. But Sarah Barr, owner of Konhaus Print & Marketing, Camp Hill, Pa., turned a way to showcase local businesses into a fun game, and even managed to do some self-promotion in the process…
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A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
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Seeing communities rally around local businesses affected by the pandemic has been nothing short of inspiring. A lot of these campaigns have involved selling merch to raise money, as was the case for Kelley Rice, owner of Imagination Print & Design, who got to be a part of the effort to raise money for local businesses through promotional products…
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Content marketing is inexpensive, but when done well, it’s a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business…
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