At PRINTING United Expo, the Alliance Insights research team took to the stage to break down several recent and upcoming reports that together paint a picture of where our industry is today — and where it will likely go next.
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With a 5% year-over-year increase in Q3 sales, the industry picked back up after several months of tariff struggles and uncertainty settled down.
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No matter which part of the country you live, there are opportunities all around.
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From price increases to the labor market to consumer sentiment, here’s how the promo industry fits into the overall economic picture.
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ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
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Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.
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Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
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Flash polling conducted during an Education Day Wrap-Up session showed that 60% of distributors polled are seeing a sales increase compared to this same time last year.
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Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings from ASI Research, due to tariffs and buyer hesitancy.
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The number of ESP searches for products related to Pride and the LGBTQ+ community between January and June is at its lowest in four years.
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