ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
Read MoreThe Most Intriguing Findings From the Counselor 2025 State of the Industry Report
Editorial Type: Research
Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.
Read More2025 State of the Industry: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
Read MoreASI Chicago 2025: Distributors Express Optimism for Second Half of Year
Flash polling conducted during an Education Day Wrap-Up session showed that 60% of distributors polled are seeing a sales increase compared to this same time last year.
Read MorePromo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025
Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings from ASI Research, due to tariffs and buyer hesitancy.
Read MorePride-Related Promo Searches Decline as Brands Scale Back
The number of ESP searches for products related to Pride and the LGBTQ+ community between January and June is at its lowest in four years.
Read MoreConsumer Research: Region
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Read MoreConsumer Research: Gender
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Read MoreLabubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.
Read MoreConsumer Research: Generations
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics, starting with age.
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