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Editorial Type: Research

Promo Insiders: The Data Behind Promo’s Uneven Second Quarter

ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.

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Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distributors of varying sizes.

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Counselor State of the Industry 2026: Revealing Economic Indicators

Key characteristics stand out with distributors of varying sizes.

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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.

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Counselor State of the Industry 2026: Easing Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

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ASI’s 2026 Ad Impressions Study: Product Impressions

Exclusive research from ASI explores the powerful impact and influence of promotional products.

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ASI’s 2026 Ad Impressions Study: Preferred Products

Exclusive research from ASI explores the powerful impact and influence of promotional products.

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Industry Sales Grow 2.5% in Q2 as Business Pressures Persist

Distributor growth accelerated from the first quarter, but inflation, delayed purchasing decisions and uneven performance continue to temper promo industry sales.

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Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study

ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.

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European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges

ASI Research’s fourth annual study of the European market found highly uneven promo performance across countries, with top markets continuing to struggle through economic headwinds and buyer uncertainty.

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