Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
Read MoreConsumer Research: Gender
Editorial Type: Research
Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.
Read MoreConsumer Research: Generations
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics, starting with age.
Read MoreASI Research Exclusive: European Distributors’ Annual Sales Rise in 2024, Topping $14.24B
The third annual study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
Read MoreExplore ASI Research’s Full Set of 2025 End-Buyer Data
Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
Read MoreWhat Gen Z Really Thinks About Promo in 2025
For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.
Read MoreTop Insights From the First-Ever Study of South Africa’s Merch Market
ASI’s Michele Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promo companies everywhere.
Read MoreEnd-Buyer Research: West
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Read MoreEnd-Buyer Research: South
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Read MoreASI Research Debuts First-Ever Study of South Africa’s Promotional Products Industry
The analysis offers an in-depth look at top-selling products, the most lucrative sectors for sales, distributor operations, sourcing and more in a nation that has the African continent’s largest economy.
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