Research Archives - Page 4 of 8 - Print & Promo Marketing

End-Buyer Research: Nonprofit

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

Hiring slowdowns in industries like finance and tech have impacted how companies spend their marketing dollars – and where the power lies in the job market, including in promo.

The IRF’s 2025 outlook report notes decreased spending in 2024 but projects increased budgets for non-cash rewards, including merchandise, in 2025.

ASI Research shows that distributors increased collective sales by 1.8% year over year to $26.6 billion – a new high-water mark.

Regulations related to packaging and textile waste, PFAS chemicals and measuring greenhouse gas emissions are all likely to affect the industry.

A new joint study shows how distributors differ in their concerns and challenges.

The polling occurred during an Education Day Wrap-Up event that also featured show speakers who provided fast-moving summaries of top takeaways from their professional development sessions.

This survey will give us a better understanding of the industry’s challenges and strengths.

The U.S. imported more products from Mexico than China for the first time in two decades. But the attractive proposition of nearby sourcing is tempered by real challenges.