The results mark a sharp comedown from the industry’s strong 2025 second half, though distributors remain optimistic despite ongoing uncertainty.
Read MoreEditorial Type: Research
How Healthcare Is Propping Up the U.S. Labor Market – And Stoking Promo Sales
Healthcare is by far the greatest source of job growth, giving distributors welcome consistency even as tighter budgets reshape buying behaviors.
Read MoreASI’s 2026 Ad Impressions Study: 5 Compelling Takeaways
The newest edition of ASI’s definitive end-user study highlights the effectiveness and impact of promotional products.
Read MoreNew Study Finds Convergence Across Print Segments Is Delivering Revenue & Profits
Market segment migration, often referred to as convergence, has moved beyond an emerging trend to become a defining characteristic of today’s print industry.
Read MoreESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
An economically challenging year led to distributors searching for tried-and-true items and lower-cost alternatives to retail brands.
Read More2026 Outlook: From Markets to Mandates
The start of another year brings the annual tradition of dusting off the crystal ball and seeing what trends, technologies and regulations will impact the printing industry.
Read MoreJoint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
Read MoreThe Future is Bright for Commercial Printing
Results from the PRINTING United Alliance State of the Industry (SOI) survey show how challenging business conditions have been for the 83 commercial printers who participated.
Read MoreOwala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continued to dominate the total ESP search rankings throughout 2025 while wellness and seasonal items surged.
Read MorePrint on Demand Is the New Standard & Center of Innovation in Print & Promo
Print on demand is redefining innovation by helping print and promo companies become leaner, faster and more agile.
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