Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.
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When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.
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Here are five overarching trends in the health care vertical for wide format printers and print distributors.
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Corporate and consumer food gift sales reached $33 billion in 2021, according to Edible Arrangements. The tally is expected to keep growing as companies increasingly use food gifts to maintain relationships with clients, employees and partners.
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The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.
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Top promo executives weighed in on adapting to change and leadership challenges.
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Develop a strategy to determine which leads are likely to become paying customers.
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When it’s game time, the graphics on the court, on the field, and under the ice must look sharp. Here’s a glimpse at what it takes to enter this arena.
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We’ve compiled tips from leading apparel suppliers to educate you on how to best capitalize on the potential in outerwear sales this autumn and winter.
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Start presenting ideas to clients for campaigns centered on January observances.
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