At last week’s PRINTING United Expo in Las Vegas, which clocked in at nearly 1 million square feet and attracted approximately 30,000 global attendees, Brendan Menapace moderated a panel discussion of four print industry veterans who have mastered the intricacies of selling promo and espoused the lucrative allure of the branded merch sales channel.
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We live in a society where we can get everything within a few clicks. We expect things fast because we’ve grown accustomed to everything being fast. A combination of technological advancements in print, allowing for decorating much more than just apparel, as well as technological advancements in society creating an internet age where anyone can…
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Watch this week’s Short Attention Span Sales Tip here. Good morning! “How often should I follow up with a prospect?” Now there is a popular question. Here’s my answer: One January a few years ago now, my wife and I visited a car dealership. We chatted with 2 salespeople (it was a slow foot traffic…
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Style moves in a cycle, promo T-shirt specialists say. “It’s just the natural progression of fashion,” says Michelle Yu, creative director of design at Bella+Canvas (asi/39590). “Everything comes full circle.” Bella+Canvas’ (asi/39590) new heavyweight shirt collection, which includes the 3010 6-oz. Heavyweight Tees shown here, combines comfort and style, director of…
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Pens and writing instruments have long-lasting brand appeal thanks to borrowing, sharing, and everyday usage. Learn about the latest trends.
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Expanding legalization and changing perception have made the cannabis market one of the most opportunity-filled for distributors of both print and promotional products. But, there’s still a lot they should learn before they jump in.
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Promo firms that decorate in-house often outsource decoration jobs that might be expensive or require equipment that they don’t have in-house.
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July is about more than fireworks and cookouts. For millions of people around the world, it’s also a time to raise awareness about plastic pollution – and take active measures to cut down on waste.
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The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…
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Pickleball has seen 224% growth since 2020, and it’s not the only fast-growing paddle sport with promo potential.
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