Today’s post-pandemic client expects more from you: more consultation, more creative ideas, more unique services. Given that your business now needs a high-performance production team in addition to a high-performance creative team, it’s critical we understand what each role needs in order to function at a consistently high level. Here’s a glimpse of what each area needs for success…
Read MoreDid you know that promotional products have been around in the U.S. since the days of George Washington? This isn’t a history lesson, but Linda Neumann, owner of Brilliant Marketing Ideas in San Diego, likes to include tidbits like that in her self-promos. With a personalized letter that’s both informative and entertaining, she’s found a way to meld print and promo for direct mail beyond just a flier…
Read MoreWith all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…
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We always try to shine a light on the products that make us think, “Wow, I’ve never thought of that before.” Products that fulfill a need end-users might not have known they had, or just stand out because of their individuality, are a good way to ensure that people hold onto them for a long time and have a more favorable view of your client…
Read MoreWhat seemed like groundbreaking technology not so long ago (like the iPod) is now out of date. So you’d be forgiven if you’re behind on what end-users are looking for in their tech items. But that’s what the experts are here for. We spoke to a suppliers about what tech products their customers want, what trends are driving this demand and more…
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January 31, 2022 was the last day that Intuit permitted one-time purchase of QuickBooks Desktop products. All future sales of QB Premier will be by subscription only. But be careful if you find something you think is a one-time purchase. I had a client who bought what he thought was one-time purchase of…
Read MoreAs we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients…
Read MoreHow often do we say our decisions or policies are made for the benefit of the customer when the reality is they are self-serving? In business, one of the keys to fostering long-lasting relationships is transparency. People may not like specific policies or decisions, but they will accept them when they are carried out openly and honestly…
Read MoreEven though Koozie Group no longer uses the BIC name, it remains the exclusive promotional products supplier of BIC-branded writing instruments in the U.S. and Canada. The supplier’s long history of bringing standout writing instruments to the promo space is just one of the many reasons to Write On! with Koozie Group. Let’s explore some others…
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Sarah Hawley is a serial entrepreneur who has founded eight companies since 2009. Hawley’s most recent endeavor is Growmotely, the world’s first platform to connect conscious companies with skilled professionals into long-term remote roles. Here, she talks navigating entrepreneurship, knowing when to cut your losses and trusting yourself…
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