Some companies are finally gearing up for a return to the office, but many others are staying fully or partially remote, especially as a way to woo employees in a competitive labor market. Those companies will be in need of promotional products for remote workers. Give them the good stuff with these ideas…
Read MoreWhen it comes to marketing materials for a distributor, self promos are a no brainer. What could be a better way to show the world what you do than by giving out a branded product? Here are some ideas to help you put your own no-fail self promo program in place…
Read MoreIf acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…
Read MoreAs a distributor, you are likely in one of three lanes: (i) ready to sell for an excellent valuation, (ii) in the hunt to grow by acquisition, or (iii) planning to stay the course and grow quickly and organically. In all cases, your sales, operations and ability to scale efficiently will drive success. Scaling efficiently equates to a strong technology platform…
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Tips and strategies for hiring, recruiting and retention
Read MoreIt’s no secret that athletic apparel is huge right now. Everything from leggings to quarter-zips is being styled to bring comfort to even the most professional environments. As such, it’s crucial to not only offer the hottest styles, but to also know how to decorate them to customers’ needs. Read on for the latest trends and decorating ideas…
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If you stand behind what you are selling and believe that you have a product or service that can truly help someone, convincing them to come on board should be the easy part. The hard part is using your small window of opportunity to form a connection, which is where meaningful conversations can help…
Read MoreJacki Suckow, president of NorthStar Printing and Promotions, Flowery Branch, Georgia, told us how she handles online store programs that include both printed and promotional products, and how she makes sure her customers get exactly what they want. Here, she takes us through a particularly successful project…
Read MoreOne of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
Read MoreAs anyone who watches football knows, the quarterback is the person that sets the tone for not only what happens on the field but off it as well. Nothing happens on the offensive side of the ball without the quarterback, period. When I look at a business, there’s a department that’s clearly the organization’s quarterback—and it’s not one you’d expect…
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