Writing a good email is an art form. In business, it’s often the only time you have “in front” of a prospect, and you need to fight amongst countless others and junk mail to get that person’s attention. So, how do you do it right? If you ask Farquharson, president of Aspire For Inc. and chief creator of content for his own site full of industry sales training tools, it’s pretty much the same way you get to Carnegie Hall…
Read MoreEditorial Type: Tips and Tools
Why Integrate QuickBooks With SAGE?
Question: I see that QuickBooks integrates with SAGE Online. What are the benefits of doing this? Answer: SAGE Online does integrate with the QB desktop products, Pro, Premier and Enterprise, and QuickBooks Online (QBO). It allows you to write orders in SAGE and export them into QB…
Read More3 Low Cost Marketing Tactics to Focus On in 2022
Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
Read MoreNever Say ‘No’ to a Client (Try These Alternatives Instead)
“Sometimes we must say ‘no,’ but we should do so in a way that doesn’t create roadblocks between the customer and us,” says Shawna Keen, vice president of sales at Juice Marketing. “Instead, we always want to open new avenues of opportunity. Changing how we say ‘no’ has power.”…
Read More10 New Promotional Products to Spark Creativity in 2022
As distributors, it’s important to stay current on the latest product trends and releases. To help position you for success, we looked around the industry and talked to a few suppliers about what is coming down the pipeline in 2022, what cool products are already here, and why distributors should pay attention…
Read MoreYour Big Mac Moment: The Comfort of Safety Versus the Promise of the Unknown
Throughout life, we all have Big Mac Moments—moments where you have to decide whether to do something that’s a little uncomfortable, that allows you to grow and forces you to do something different than you always have, or to continue to do what you’ve always done and yield the same results. As the year begins, it’s a perfect time to think about your Big Mac Moments…
Read MoreThe Top 10 Most Popular Articles in Our Marketing Blog for 2021
In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…
Read MoreMake Shift Happen: Be More, Do More, Have More Success
After many adversities, including being placed in foster care at a young age and losing his NFL career to an injury, Anthony Trucks learned the power of “shifting your identity” to reach your full potential. Tune in to this new episode of Million Dollar Monday to hear how you can have more success…
Read MoreHow Can I Use QuickBooks Premier While Out of the Office?
Question: I like QuickBooks Premier, but I would like to be able to use it when out of the office. Is there a way to do that? Answer: Yes, there are several ways to work remotely with QB Premier. One is using a remote viewer software, like LogMeIn or TeamViewer, where you can remotely log into the PC where your QB Premier…
Read More3 Ideas for Health and Fitness Promotions
We’re already a few days into 2022, but it’s never too late to start thinking about New Year’s resolutions. For many people, the new year brings an opportunity to work toward their fitness goals, and promotional products can play a huge role in these wellness resolutions. Here are three ideas for health and fitness promotions…
Read More