Lessons from Carvel’s Co-Branded Westward Expansion

Ice cream and cake brand Carvel is opening more stores throughout the U.S., and using co-branded restaurant concepts to introduce itself to new markets. It’s a good lesson for promotional products distributors about how brands can work together to create a complementary experience.

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Skip the Cardio

A few years ago, I worked with a life coach. We met once a month and talked about various business and life issues. At the beginning of one meeting, the coach asked me if I was still going to the gym and working out. It’s never good when someone has to ask that question. I…

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How to Educate Your Print Customers on Security Features

Technology is always developing. One of the biggest innovations in recent years is the continued ease of paying for things electronically. First the credit card, then PayPal, leading to smartphone payments and instant transfers on apps like Venmo. Because of this, it’s logical to think the demand for security print products, such as checks, would…

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How Premium Brands Can Elevate Your Promotion

Longevity is a primary concern for promotional products buyers. Not only are they thinking about the environmental friendliness of a product — things like reusable drinkware and eco-friendly apparel are in high demand — they also want their logo to live on as much as possible. The way to do that is to give end-users…

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