Our advertising medium is just about the only one that results in a “thank you” from the target audience. Whether it be an employee reward, customer appreciation gift or sales incentive, we need to let our clients know that now is the perfect time to show appreciation to their hungry customers and target audiences using promotional products…
Read MoreEditorial Type: Tips and Tools
Why Most Promo Businesses Fail to Hit Sales Targets
“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…
Read MoreRecipe for Success: 4 Essential Ingredients to a Winning Sales Presentation
There’s that old cliché that, when you’re nervous about giving a presentation, you should picture the audience in their underwear. But guess what? There are a lot of elements to a successful sales presentation, and none of them involve imagined undergarments. Here, we’ll look at four of them to help you nail your next meeting and bring home the sale…
Read MoreRevolutionizing Mental Health With MyWellbeing CEO Alyssa Petersel
“I cannot count the amount of times where a successful business outcome hinges on the emotional health of the individuals involved as well as their ability to communicate with each other,” explains Alyssa Petersel, founder and CEO of MyWellbeing. Tune in to Million Dollar Monday to hear about the importance of mental wellness to maximize success…
Read MoreMarketing Planning for the New Year
If you’re looking to grow, this is a good time to plan for the new year and change what you can control, starting with your marketing strategy. As you work on your marketing plan for the new year, you might be wondering what things you should be doing now. Based on our experience and the market changes we have seen in the past two years, here’s what we recommend…
Read MorePushing the Limit of Performance: Lessons From Formula 1 for Every Business
For the overall Formula 1 brand and its individual race teams, success comes down to a four factors: customers first, showcasing teams over drivers, highlighting the importance of quickly adapting to change, and displaying how critical it is to isolate issues swiftly. These all apply to running a successful business, too…
Read MoreThe Great Resignation Is Here: That Means Challenges, But Also Opportunities
The “Big Quit” is affecting us personally and professionally. We are all experiencing the downsizing of service levels and resources as consumers and sellers. But, as with most challenges, there can be rewards. Organizational voids are an opportunity to dig deeper into accounts and offer more assistance and value to inexperienced and overtaxed buyers…
Read More5 Common Marketing Mistakes Most Distributors Make That Hurt Business Growth
In working with hundreds of small and medium-sized business owners over the years, the last six with distributors, I have noticed five common mistakes most of them make that are hindering business growth. Let’s take a look and those mistakes and what to do to correct them. If you stop making them, you will see a big difference in your business…
Read MoreWhy You Should Ignore the Naysayers: Taking Risks With Junk King CEO Michael Andreacchi
“Start today, because in two years you’ll be saying that you should have done it sooner,” shares Michael Andreacchi, CEO of Junk King. Andreacchi started the eco-friendly junk removal company and grew it to 100-plus franchises. Tune in to hear how having the confidence to take risks can lead to achieving your dreams…
Read MoreSecure Technology Platform a Growing Concern for Promo Customers
Supply chain and labor challenges are getting a lot of press right now, and for good reason. But one not-so-publicized challenge facing the industry is technology security that protects companies and customers. Security threats are real, and not going away. Those in the industry that make the necessary investments will pick up market share and ultimately enjoy the financial benefits…
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