IMS LLC worked with McDonald’s to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders…
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Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here’s how one such T-shirt came together…
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For a mortgage company client’s fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here’s how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB…
Read MoreBret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
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With vaccine rollout underway, a return to business-as-usual (or something close to it) is coming. But the heightened safety measures brought on by the pandemic will likely remain in place for some time. Here’s where promotional totes and bags fit in the current market, and some ideas for selling them…
Read MoreAs I do each year, I first reflect on my experiences of the previous year. Then, using the benefit of having had those experiences, I make plans for the new year. Last year confirmed several important business philosophies for me. Here are four of them and how you can apply them to your own promo business…
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Assisted living facilities, primary care doctors, dental offices—all have had to learn and adapt as they balance staff and patient safety with business and operational needs. Distributors have had to adapt, too, as they look to keep providing health care customers with the best and most critical print and promotional products—PPE and otherwise…
Read MoreSome suppliers have seen an increase in athletic apparel as distributors have pivoted to work-from-home kits and employee wellness-outside-of-the-office programs for their end-user customers. Here are some leading trends in athletic and performance apparel and tips for increasing order value in this category…
Read MoreWe have all met those people who we felt were constantly selling to us, and most of us don’t like it. So why would we want to be like that? My guess is most of us don’t, but it may take some reflection to really make sure we are being our best, most authentic selves and not just selling…
Read MoreJamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy…
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