To help make sure your future travel goes as smooth as possible, we chatted with five seasoned travelers in the industry to get their best tips and tricks, advice on what (and how) to pack, and other things to know that might just save you some time and money when you’re traveling for business…
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While your average uniform-buyer might not have the budget or cultural cachet of a Delta Air Lines or Golden State Warriors, there’s enormous opportunity in this product category. For every NBA franchise, there’s a thousand local sports leagues. For every Starbucks, there’s a hundred small coffee shops. You get the idea…
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Content marketing is inexpensive, but when done well, it’s a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business…
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We talked to Jeff Bourland, owner of Proforma Southwest, to find out what works when it comes to managing sometimes demanding customers, turning challenges into successful sales, and customer service do’s and don’ts. Bourland has been in the industry for more than 20 years, so it’s safe to say he knows a thing or two about good customer service…
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Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon…
Read MoreAt any stage in your career, the goal for every distributor should be to structure a business that’s strong enough to continue when you’re no longer running it. Impending retirement is not the time to slowly run down your company until you’re ready to close shop. When you’ve done the heavy lifting up front, the business is more likely to thrive—making it all the more appealing to your successor when the time is right…
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Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included. So, whether you’re ready to graduate to…
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When choosing a decorating method, it’s important to consider the substrate, what finish is necessary, placement of the decoration, the quantity required and how quickly the job needs to be turned around. Heat printing, also known as heat transfer printing, offers advantages in these key areas over other methods like screen printing or embroidery. Although heat printing has been around for decades, innovations in heat-applied materials and heat application machinery are making it more popular…
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What happens when your professional goals are met, your business has grown and matured, and you’ve decided to transition out of it? You’ve built your business from the ground up and you have a proven track record of success, which can translate to big resale value—if that’s the way you want to go. Now is the time for you to plan for the future…
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It seems like just yesterday we were scraping New Year’s Eve confetti off of our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes of planning for their fourth quarter sales. If you’re not, that’s OK! There’s still time to get the ball rolling. But now is the time to start thinking about what Q4 promo products clients are looking for at year’s end…
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