Since selling has shifted to digital-first and digital (mostly) interaction, we need to not make the mistake with our marketing by relegating it to lead-gen only or reduce it to branding, image and identity. Marketing is the key driver of new business and existing client sales. Here are two shifts we should make in our marketing to grow sales…
Read MoreStarting a podcast is easier than you think—and it can have big benefits for your distributor business. It takes commitment and dedication, and if you feel you don’t have the time, consider being a guest on other people’s podcasts. But if you’re ready to do your own show, here’s how you can get started…
Read MoreTo get a toehold on what customers and end-users are looking for in promotional footwear, we spoke with Chloe Ayres, marketing manager for Sock Club, Austin, Texas, and Kaydee Walter, marketing specialist for Strideline, Seattle. Here are five big things to know…
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Whether it’s a self-check that you do on your own or a process you do quarterly with your team, you need concrete answers to the broad question: “How are we doing with Client A?” To evaluate the health of your client relationship, here are 10 questions that will act as a guide for you and your team…
Read MorePromotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…
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A distributor works directly with a client to determine every detail of the order and relays that to a decorator, who completes the technical aspect of the project. Decorators acknowledge the distributor’s role when creating their contract pricing. But what should distributors expect out of that relationship?…
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Just like you have different promotional suppliers for different products, you’ll need the same for different decoration methods or geographic locations to reduce transit from your preferred supplier warehouse or to the order’s final destination. So you’ll want to have solid relationships with more than one contract decorator…
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Distributors sometimes opt to bring decoration in-house, and there are some good reasons to go this route. However, leaning on a contract decorator has one major perk: The distributor can focus on selling while relying on contract decorators who know a thing or two about decorating apparel already…
Read MoreBanks and credit unions are going through a transformation as they look for solutions to the marketing challenges they faced during the pandemic. Now is the time for the industry to bring promotional products back to the forefront of financial institution marketing. Here are some things to consider…
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“Your third option is you don’t get your beach towels in time for your event.” That’s a phrase none of our clients want to hear. Nor a phrase any of us wants to say. But supply shortages are everywhere. And it’s not just promo. What’s the best way to manage clients successfully through this season?…
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