We have all met those people who we felt were constantly selling to us, and most of us don’t like it. So why would we want to be like that? My guess is most of us don’t, but it may take some reflection to really make sure we are being our best, most authentic selves and not just selling…
Read MoreEditorial Type: Tips and Tools
Decoration Diaries: A Distributor Goes the Extra Mile on an Embroidery Order
Jamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy…
Read MoreA Few Things to Keep In Mind for Last-Minute Holiday Promo Orders
Hopefully, most of your holiday orders are already taken care of to beat the shipping crunch from the surge in online shopping. But we all know there’s going to be rush orders from customers getting a late start. And, this year especially, these holiday and seasonal promotions will need to be effective and memorable…
Read More3 Tips for Great Food Promotions
In a world that’s changing nonstop, we all need something constant. Is there anything more constant in this topsy-turvy world than free food being the greatest gift you can receive? Friends, there is not. For as long as human beings roam the world, whether it’s on the subway on their way to work or just from the kitchen to their desk where they are working from home, the gift of free food will always be the apex…
Read More4 Things to Know About Selling Promo to Different Age Demographics
With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best…
Read MoreHow Great Decoration Helps Promotional Products Businesses Stand Out From the Competition
RJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and Mike Wilson, vice president of operations for Overture Promotions, joined our own Sean Norris for a panel discussion on how promo businesses can take their decoration capabilities to the next level, and how that can attract more business even when times are tough for customers…
Read MoreIs This the Perfect Face Mask? Let’s Examine Why It’s So Popular
The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read More6 Tips for Developing Your Screen Print Business (or Any Promo Business, Really)
Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience…
Read MoreDecorating Apparel or Looking to Start? Learn From the Experts at the (Free!) PRINTING United Digital Experience
The PRINTING United Digital Experience has something for everyone, but for anyone already decorating apparel (or looking to start), there’s an entire day dedicated to screen printing and other apparel decoration topics. On Tuesday, Oct. 27, the event will roll out a full day of programming that includes education sessions, a panel discussion and product demos on…
Read More‘Plan Accordingly’: A Massive Holiday Shipping Crunch Is Coming—Here’s How It Impacts Promo Companies
There are usually shipping delays around the end of the year as consumers, retailers and corporate buyers ramp up holiday purchases. This year, though, might be unlike anything we’ve ever seen—both in overall volume and in timing. FedEx and UPS have told some shippers that they’re already at or near shipping capacity for the remainder of the year…
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