E-commerce and m-commerce (mobile shopping) remain on the rise. For promo distributors, promotional products e-commerce platforms open up a whole new set of sales opportunities for current customers as well as those located outside of your typical sales area…
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Direct-to-garment is a great option for small decorators that outsource screen printing but want to offer something in-house for smaller runs. It’s also a good choice for those who want to use inkjet technology, since it doesn’t have a color limit, a large equipment footprint or setup charges. But there are a few misconceptions about this decoration method…
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For companies that grew revenue in 2019, the plan entering 2020 was to keep that momentum rolling. For many businesses, those goalposts have likely moved, with sales slow in most product categories outside of PPE. But it doesn’t mean that businesses can’t learn some valuable lessons and prepare for future growth…
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States across the U.S. are well on their way to reopening. As they do, the many businesses within them will need various promotional products to safely reopen, get the word out to customers and show appreciation for staff. That’s why we curated the best products from top suppliers into a free, easy-to-use digital catalog for promo distributors…
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Virtual interactions are increasing as workplaces look to stay connected with employees. Essential businesses remain open. And other businesses still need to reach out to customers via video calls. All of these businesses still have a need for branded apparel for staff…
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Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal…
Read MoreThe COVID-19 pandemic has affected all walks of life in the U.S. since it commenced its late-winter assault in the country. That’s led to a mindset of helping, rather than supplying, that is gaining momentum in the promotional products industry. And Guy Achtzehn is happily playing the role of one of that mindset’s biggest advocates…
Read MoreHow do you balance the search for sales with the economic effects of the COVID-19 pandemic? It’s a delicate dance, but promotional products distributors still have businesses to run—and there are still sales to be had. Penny Fleming, founder of Awardpro, Newport Beach, Calif., has some ideas for where to look…
Read MoreIt is easy to get mired down in “what if” or “oh my” or “how am I going to,” but for me, I come to most situations looking to be optimistic. I am working to stay positive. This is easier for me, today, because my business, Sharp Ideas, is a small company. That being said, we do have overhead, we do have expectations and we do have a lot of challenges…
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What do you look for in a big order? You want the end-result to be worth your labor and energy, right? Maybe you want to be part of something bigger. Nick Mirabile, vice president of merchandise and licensing for Stran North America, Quincy, Mass., told us about a promotion that fit both criteria: marketing the U.S. Census…
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