Promotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…
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Apparel Contract Decorator Partnerships Series, Part 3: Contract Pricing Refresher (and How to Not Annoy Your Decorator)
A distributor works directly with a client to determine every detail of the order and relays that to a decorator, who completes the technical aspect of the project. Decorators acknowledge the distributor’s role when creating their contract pricing. But what should distributors expect out of that relationship?…
Read MoreApparel Contract Decorator Partnerships Series, Part 2: Building Relationships (and How Many Decorators Do You Need?)
Just like you have different promotional suppliers for different products, you’ll need the same for different decoration methods or geographic locations to reduce transit from your preferred supplier warehouse or to the order’s final destination. So you’ll want to have solid relationships with more than one contract decorator…
Read MoreApparel Contract Decorator Partnerships Series, Part 1: Boost Business With a Sales-Focused Mindset
Distributors sometimes opt to bring decoration in-house, and there are some good reasons to go this route. However, leaning on a contract decorator has one major perk: The distributor can focus on selling while relying on contract decorators who know a thing or two about decorating apparel already…
Read MoreA Marketing Makeover: Finding New Promo Sales Opportunities in the Financial Market
Banks and credit unions are going through a transformation as they look for solutions to the marketing challenges they faced during the pandemic. Now is the time for the industry to bring promotional products back to the forefront of financial institution marketing. Here are some things to consider…
Read MoreOne Way to Handle Supply Chain Issues With Clients? Brutal Honesty
“Your third option is you don’t get your beach towels in time for your event.” That’s a phrase none of our clients want to hear. Nor a phrase any of us wants to say. But supply shortages are everywhere. And it’s not just promo. What’s the best way to manage clients successfully through this season?…
Read MoreAre You on Clubhouse? Here’s How Promo Professionals Are Using the Mega-Popular Audio App
It’s the hottest question when it comes to social media today: Are you using Clubhouse? The audio app, originally only for iOS but now available on Android, has 10 million weekly active users, up from 600,000 in December 2020. There are hundreds of rooms available to suit everyone’s passions…
Read MoreInventory Shops Have Made a Comeback in 2021: Here’s Why
“Inventory” was once an ugly word to customers. But times have changed and inventory has made a comeback. Knowing the reasons why inventory is now in higher demand can help you guide clients toward smarter solutions and help you sell shops simpler, faster and more profitably…
Read MoreOur 5 Favorite Promotional Products of the Week: George Harrison Gnomes, Team USA Gear and More
We’ve been to a lot of weddings lately, and it got us thinking about some merch ideas. Here’s one: branded mini rugs that say “thanks for cutting a rug at [couple’s] wedding”? Thoughts? While you ruminate on that one, check out some of our favorite promotional products from this week…
Read More5 Do’s and Don’ts of Using LinkedIn for Your Promo Business
We recently covered the topic of LinkedIn—specifically, how a handful of promo pros are using the platform and how you can get the most out of it for your own promo business. But with so much to know and learn about LinkedIn, there’s always more to cover. So we created this list of LinkedIn do’s and don’ts…
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