Tips and strategies for hiring, recruiting and retention
Read MoreThe Print and Promo Staffing Handbook
Editorial Type: Tips and Tools
Take Athletic Apparel Promotions From Good to Great With These Product Trends and Decorating Ideas
It’s no secret that athletic apparel is huge right now. Everything from leggings to quarter-zips is being styled to bring comfort to even the most professional environments. As such, it’s crucial to not only offer the hottest styles, but to also know how to decorate them to customers’ needs. Read on for the latest trends and decorating ideas…
Read More3 Ways Salespeople Can Have Meaningful Conversations With Customers
If you stand behind what you are selling and believe that you have a product or service that can truly help someone, convincing them to come on board should be the easy part. The hard part is using your small window of opportunity to form a connection, which is where meaningful conversations can help…
Read MoreHow One Distributor Seamlessly Combines Print and Promotional Products for Customers’ Online Store Programs
Jacki Suckow, president of NorthStar Printing and Promotions, Flowery Branch, Georgia, told us how she handles online store programs that include both printed and promotional products, and how she makes sure her customers get exactly what they want. Here, she takes us through a particularly successful project…
Read More20 Social Media Post Ideas for Your Distributor Business
One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
Read MoreWho Is Quarterbacking Your Company?
As anyone who watches football knows, the quarterback is the person that sets the tone for not only what happens on the field but off it as well. Nothing happens on the offensive side of the ball without the quarterback, period. When I look at a business, there’s a department that’s clearly the organization’s quarterback—and it’s not one you’d expect…
Read MoreBe an Inbox Hero With These Simple Tips for Better Sales and Prospecting Emails
Writing a good email is an art form. In business, it’s often the only time you have “in front” of a prospect, and you need to fight amongst countless others and junk mail to get that person’s attention. So, how do you do it right? If you ask Farquharson, president of Aspire For Inc. and chief creator of content for his own site full of industry sales training tools, it’s pretty much the same way you get to Carnegie Hall…
Read MoreWhy Integrate QuickBooks With SAGE?
Question: I see that QuickBooks integrates with SAGE Online. What are the benefits of doing this? Answer: SAGE Online does integrate with the QB desktop products, Pro, Premier and Enterprise, and QuickBooks Online (QBO). It allows you to write orders in SAGE and export them into QB…
Read More3 Low Cost Marketing Tactics to Focus On in 2022
Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
Read MoreNever Say ‘No’ to a Client (Try These Alternatives Instead)
“Sometimes we must say ‘no,’ but we should do so in a way that doesn’t create roadblocks between the customer and us,” says Shawna Keen, vice president of sales at Juice Marketing. “Instead, we always want to open new avenues of opportunity. Changing how we say ‘no’ has power.”…
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