McDonald’s has had a ton of success with its celebrity meal/merchandise collabs featuring superstars like Travis Scott and BTS. Other fast food brands have taken notice, and as predicted are rolling out their own versions of the celebrity meals with a few twists on the McDonald’s formula…
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The sales game is changing. B2B buyers are demanding more of us than ever before. They want strategic ideas, consultative advice. If the new way to win at sales is about solving and the old way was solely about sourcing, then what habits can you create that will put you in a place to solve more problems for your customer?…
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As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Joshua White of BAMKO, the No. 9 company on this year’s list…
Read MoreNick Lateur, director of national accounts for specialty brands at HPG Brands, said that the best time to start thinking about year-end and holiday gifts would have been “like, a month ago.” That’s true—but there’s still time if you act fast and know what’s selling. Here are some ideas for year-end and holiday promotions…
Read MoreThere are two big obstacles standing in the way of jackets and outerwear sales: a changing market still rebounding from the pandemic, and a shaky supply chain that’s making product pricier and harder to find. Let’s take a look at both of those challenges and explore some ways to address them…
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As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Marc Simon of HALO Branded Solutions, the No. 1 company on this year’s list…
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Since selling has shifted to digital-first and digital (mostly) interaction, we need to not make the mistake with our marketing by relegating it to lead-gen only or reduce it to branding, image and identity. Marketing is the key driver of new business and existing client sales. Here are two shifts we should make in our marketing to grow sales…
Read MoreStarting a podcast is easier than you think—and it can have big benefits for your distributor business. It takes commitment and dedication, and if you feel you don’t have the time, consider being a guest on other people’s podcasts. But if you’re ready to do your own show, here’s how you can get started…
Read MoreTo get a toehold on what customers and end-users are looking for in promotional footwear, we spoke with Chloe Ayres, marketing manager for Sock Club, Austin, Texas, and Kaydee Walter, marketing specialist for Strideline, Seattle. Here are five big things to know…
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Whether it’s a self-check that you do on your own or a process you do quarterly with your team, you need concrete answers to the broad question: “How are we doing with Client A?” To evaluate the health of your client relationship, here are 10 questions that will act as a guide for you and your team…
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