Over the last year, kitting has become all the rage, especially for companies and brands looking to reach at-home workforces or host virtual events. But as the pandemic subsides, what comes next for kitting—and where does it fit in the promo distributor’s toolkit moving forward?…
Read MoreEditorial Type: Tips and Tools
6 Promotional Products Ideas for the Automotive Market
With the economy beginning to reopen, and vaccination numbers rising to a level where people feel comfortable going on vacation or returning to the office, car buying is coming back. Here are six products car dealerships and mechanics can use to get buyers in the door and keep their brand visible when those customers are on the move…
Read MoreFor Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and…
Read More‘Golfleisure,’ Sun Protection and More: What to Know If You’re Selling Golf Apparel in 2021
In January, CNN reported that the number of rounds of golf played in the U.S. declined by 42.2% during the initial coronavirus lockdowns, but rebounded to finish 2020 up 6.2% year over year. So, yeah: Golf had a pretty big year—and another could be in store. Here’s what to know if you’re selling golf apparel…
Read More3 Creative Event Kit Examples From The Identity Source’s Successful ‘Event in a Box’ Program
Patrick Wyant, business development manager for The Identity Source, shared how his company is putting creative twists on virtual event kits, including using the exterior of the boxes as a key component and incorporating local flavor. Check out this gallery of images from three kits the distributor produced…
Read MoreAre You Ready for the Boom?
Consider this small window of opportunity—now—the biggest moment of your future. The Financial Times called it a “once-in-a-century” boom. Nobel-winning economist Paul Krugman calls this imminent moment coming out of COVID a big bounce followed by a long boom. Many are predicting a second roaring twenties. But it won’t boom for all. Why?…
Read More3 Things to Know About Promotional T-shirts (a Year Into the Pandemic)
The ever-popular T-shirt is still that, though it has taken on a new role within the past year as an actual everyday essential. Now, the same tee can transition from a full work day to a (virtual) happy hour and even to bedtime. For wearers, comfort matters just as much as durability. These are just a few of the ways the T-shirt market has changed…
Read More5 Suppliers Share the Most Common Order Mistakes Distributors Make (and How to Avoid Them)
To find out what the most common order mistakes are, we went to the experts—suppliers that handle your orders on a daily basis and have seen it all. Find out if you’re guilty of any of these missteps and learn how you can improve your purchase orders to make both supplier partners and end-buyers happier…
Read MoreDecoration Diaries: How IMS Executed a Complex Branded Apparel Campaign for McDonald’s Global Mobile Ordering Launch
IMS LLC worked with McDonald’s to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders…
Read MoreDecoration Diaries: How One Distributor’s High-End Retail T-shirt for a Client’s New-Hire Kits Led to Multiple Reorders
Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here’s how one such T-shirt came together…
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