Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon…
Read MoreAt any stage in your career, the goal for every distributor should be to structure a business that’s strong enough to continue when you’re no longer running it. Impending retirement is not the time to slowly run down your company until you’re ready to close shop. When you’ve done the heavy lifting up front, the business is more likely to thrive—making it all the more appealing to your successor when the time is right…
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Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included. So, whether you’re ready to graduate to…
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When choosing a decorating method, it’s important to consider the substrate, what finish is necessary, placement of the decoration, the quantity required and how quickly the job needs to be turned around. Heat printing, also known as heat transfer printing, offers advantages in these key areas over other methods like screen printing or embroidery. Although heat printing has been around for decades, innovations in heat-applied materials and heat application machinery are making it more popular…
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What happens when your professional goals are met, your business has grown and matured, and you’ve decided to transition out of it? You’ve built your business from the ground up and you have a proven track record of success, which can translate to big resale value—if that’s the way you want to go. Now is the time for you to plan for the future…
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It seems like just yesterday we were scraping New Year’s Eve confetti off of our shoes and checking the weather for snowstorms. But, thanks to time’s ability to fly, 2019 is almost over. And many distributors are deep in the throes of planning for their fourth quarter sales. If you’re not, that’s OK! There’s still time to get the ball rolling. But now is the time to start thinking about what Q4 promo products clients are looking for at year’s end…
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The global footwear market is expected to hit $11.6 billion by 2023. What does it take to provide buyers and wearers with promotional socks they’ll love? Promo Marketing talked to Vincent Goralczyk, president of Custom Sock Line LLC, Dumont, N.J.; Chloe Ayres, marketing manager for Sock Club Enterprises LLC, Austin, Texas; and Kelly Yarborough, CEO of Sock101, Lee’s Summit, Mo., to find out…
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Companies grow and evolve. Culture and values have to evolve with them. Our first Core Values were about who we are at work. Our new ones are more about how we work together. The biggest learn for the management team through the Core Values project was that people want to be part of something that inspires them. If employees are inspired and happy, it shows—and it leads to happy customers…
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In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can’t say we’re surprised…
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Everyone loves a good comeback story. Bill Feldberg, chief marketing officer for Something Inked, Nashville, Tenn., recalls a promotional products campaign he did with Sears and Kmart—two former titans now looking to revitalize their brands and reinvent themselves for the new world of retail—that felt especially personal and successful…
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