One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck…
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It’s an unlikely source of inspiration for promo, but “Dude, Where’s My Car?” did give us this weirdly applicable line from Ashton Kutcher: “Your best T-shirt should be like your bed—it just feels like home when you are in it.” That’s a pretty good tip for promotional T-shirt design, but we figured it’d be good to also ask some industry experts…
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Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple…
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Obviously, business owners, principals or businesspeople in general want to create a loyal customer base. That’s how their businesses stay afloat. But, how do you go beyond that? How do you create a customer base that can’t get enough of your products or services?…
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It’s hard to believe 2018 has already come and gone. It feels like just yesterday we were watching the Winter Olympics and fantasizing about what Meghan Markle’s wedding dress would look like. Along with those 2018 milestones, the year was also replete with major promotional apparel trends. For 2019, we expect no shortage of new looks and updated styles…
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This year alone, British Airways, Delta Airlines, Turkish Airlines, Air New Zealand, American Airlines, Alaska Airlines and more announced they would revamp their employee uniforms to achieve a more updated look for each airline. All this attention to employee uniforms and aprons is great news for promotional apparel distributors looking to cash in on new business opportunities…
Read MoreDistractions are everywhere during a typical workday. Add modern technology to the mix, and we’re all but set up to be less productive. While it may be impossible to entirely avoid distractions, cutting down on them is the key to better efficiency in the workplace. Here are five ways to reduce your work distractions and boost productivity…
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Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreIn promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
Read MoreWe’ve said it before, and we’ll probably be saying it forever at this point, but The Walt Disney Co. knows the ins-and-outs of marketing just as well as they know the key to everyone’s childhood heart. This includes meeting the ever-changing demands of its ever-growing audience. We couldn’t help but notice all of the new…
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