Companies grow and evolve. Culture and values have to evolve with them. Our first Core Values were about who we are at work. Our new ones are more about how we work together. The biggest learn for the management team through the Core Values project was that people want to be part of something that inspires them. If employees are inspired and happy, it shows—and it leads to happy customers…
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In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can’t say we’re surprised…
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Everyone loves a good comeback story. Bill Feldberg, chief marketing officer for Something Inked, Nashville, Tenn., recalls a promotional products campaign he did with Sears and Kmart—two former titans now looking to revitalize their brands and reinvent themselves for the new world of retail—that felt especially personal and successful…
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As part of our 2019 Top Distributors list, we looked at some of the industry’s fastest-growing promo distributors. Winbrook increased its promotional products sales by 42.86 percent last year. Real Sourcing Network LLC grew its upstart promotional products business by 744.44 percent. We talked to both companies to find out how they did it—and what other promo businesses can learn from their success…
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When I started in this industry 20 years ago, I was simply known as “the T-shirt guy.” People on campus didn’t know my name, but they knew what I did. At the start, we weren’t even proofing artwork digitally. That concept is unfathomable today, but it’s just one area that shows how much things have changed. Now, it’s about more than just selling products…
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LinkedIn bills itself as “the world’s largest professional network with more than 562 million users in more than 200 countries and territories worldwide,” and as such, it’s a good place to find people and build business relationships…
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Facebook is a great tool to connect with friends and family you haven’t seen in a while (or to remind you about upcoming birthdays). But, if you’re not using it for your business, you might be missing out on a great opportunity…
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Twitter is one of the top social media platforms based on active users. While not all 326 million of them are going to be relevant to your business, the numbers put into context the kind of reach and impact Twitter can have for businesses…
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We previously covered Instagram with an in-depth look at how the ever-popular social media channel allows brands to promote their business and stay in front of audiences. Here are a couple more tips for getting the most out of the mega-popular platform…
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One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck…
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