The printing industry is undergoing a significant transformation driven by technological innovation, shifting market demands, and economic pressures. In order to succeed, you need to both grow and maximize efficiencies.
Read MoreEditorial Type: Trends/Analysis
Creative Direct Mail Strategies for Fall
July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns.
Read MoreNew Physical Music Format Showcases Print’s Value as a Collectible
The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.
Read MoreHow Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales for MediaTree
General Manager Brian Duran partially attributes MediaTree’s substantial sales growth this year to distributors getting creative with gift cards when tariffs disrupted plans.
Read MoreLabubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
The mystery box concept comes with an element of rarity and surprise that keeps customers wanting more.
Read MoreIs Production Inkjet Finally Within Reach?
High equipment costs, large footprints, and the belief that inkjet was only viable for high-volume operations created significant barriers to entry.
Read MorePromo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, gives the inside scoop on what giveaways are popular on and off campus.
Read MoreLocal Businesses Give Out Promo at Pride Celebration in Philly Suburbs
The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.
Read MoreThe Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his desk, and resales are already listed on eBay with the game almost two months away.
Read MoreTranslate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo
Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and cross-stich could be a fun basis for your next promo campaign.
Read More