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Editorial Type: Trends/Analysis

A Quick-Hit Course in Social Media Success

These strategies and best practices will help promo pros leverage social platforms to maximize their business-building effects.

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Learn From These 4 Fun 2025 Masters Merch Trends

Golf’s first major tournament of the year plays host to one of the most interesting phenomena in the world of branded merchandise. There are lessons in that for promo pros.

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Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo

The Miami pop-up centered around a fake grocery store demonstrates how to brand a story across a variety of products.

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Target Report: Experiential Graphics Under the Lights

There was a time when signage and event graphics were primarily viewed as an extension of commercial print. That time has passed.

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ASI Fort Worth 2025: Product Showcase Winners

Suppliers showed off fresh and trending items in the show’s Product Showcase area, where attendees were able to vote on their favorites.

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How Robotics Are Reshaping Productivity & Workforce Dynamics

As robotics transform commercial printing, some print service providers are leveraging the technology to boost efficiency, reduce bottlenecks and enhance employee satisfaction.

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ASI Fort Worth 2025: The Benefits of Adding Print to Your Business

A Power Session panel featured best practices from three distributors who offer both promo and print services to their clients.

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ASI Fort Worth 2025: Hone Your Social Selling Skills

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.

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What Does Gen Z Really Want in a Workplace?

When it comes to hiring and retaining up-and-coming talent, you need to meet them halfway.

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ASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts

ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.

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