We’ve said it before, and we’ll probably be saying it forever at this point, but The Walt Disney Co. knows the ins-and-outs of marketing just as well as they know the key to everyone’s childhood heart. This includes meeting the ever-changing demands of its ever-growing audience. We couldn’t help but notice all of the new…
Read MoreEditorial Type: Trends/Analysis
Six of the Highest-Earning Promotional Products Distributors Share Their Secrets
In 2017, our Top 50 promotional products distributors totaled $5.033 billion in sales. How did these powerhouse distributors get there? We asked six of the top earners and fastest growers from this year’s Top 50 list for the secrets to their success…
Read More2018 Top 50 Distributors: Stats, Trends and Analysis
It was a good year for promotional products distributors. According to our data, the Top 50 totaled $5.033 billion in promotional products sales in 2017, up more than $500 million from our previous list’s $4.476 billion tally. Of the 44 distributors on this year’s list that also appeared on last year’s edition, 37 saw increased promotional products revenue from 2016 to 2017…
Read MoreMarketing For Millenials
In opposition to the popular belief that millenials don’t respond to email marketing, 10% MORE millenials, compared to older generations, sayt that promotional emails are influential “all of most of the time.” Download this infographic on marketing for millenials.
Read MoreWhy You Need to Be Selling Promotional Socks
Socks are no longer just the layer of clothing that comes between your feet and your crocs (no judgment). These days, socks are a fashion statement. Believe it or not, they’re taking the style world by storm, and we’re predicting that promotional socks are going to change the promotional game, too…
Read MoreWhat’s Trending Now: #AugmentedReality
Augmented reality (AR)—10 years ago, this technology would have seemed like a concept that only belonged in “The Matrix” movies. Flash forward to 2018, and this technology is no longer just a concept, it’s the next big thing for the promotional products industry.
Read MoreWhich Presidential Candidate Spends the Most on Promotional Products?
Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
Read MoreCoachella Music Festival Creates Branded Virtual Reality Headset Giveaway
Last week, we told you about McDonald’s Sweden’s venture in virtual reality, with its virtual reality headset giveaway. Now, Coachella music festival—held in Indio, Calif., each year—is releasing its own version of the virtual reality headset, according to The Verge. Attendees of this year’s festival will be shipped…
Read MoreWhat’s the Deal with Genderless Clothing?
Last week, Zara launched the brand’s new genderless clothing line. The collection, called “Ungendered,” features 10 unisex pieces, like denim, shorts, sweatshirts, sweatpants and tanks. Launched under the TRF line, the online storefront features both male and female models wearing the same basic clothing pieces. Zara, however, is not the first brand to launch a genderless clothing line.…
Read MoreNBA Turns to ’90s Nostalgia for Promotional Push
The ’90s have been making a full comeback lately in everything from fashion to television programming. Now, the NBA is following suit, attempting to capitalize on its nostalgic fan base with ’90s theme nights and promotional products. SB Nation highlighted some of the throwback merchandise…
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