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Editorial Type: Trends/Analysis

Why Labels Could Be the Next Big Opportunity in Promo

Digital printing technology makes custom labels faster, more flexible and more profitable.

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Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology

Also, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduced an advanced ink management system.

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Dave Leskusky on the PRINTING United Expo Imperative

Dave Leskusky, president of PRINTING United Alliance, describes why he believes it is essential for printers of all types to attend the 2025 PRINTING United Expo in Orlando (October 22-24) and shares what they can do to maximize their experience.

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More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

The restaurant chain wanted to bring its logo into the 21st century. It ended up creating a social media firestorm and meme frenzy.

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How Print on Demand Is Reshaping Promo

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillment system. But first, it’s important to clear up common misconceptions hindering its growth.

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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School & More

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print and promo campaigns ASI Media spotted making headlines this month.

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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors can become superheroes of branding for customers of any size.

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The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.

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Confessions of a Coupon Clipper

Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings and in-store connections. Here’s why.

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Editor’s Picks: Functional Packaging

The right packaging can elevate a mailer or kit and add another level of personalization to a promo campaign.

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