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Editorial Type: Trends/Analysis

Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspension-worthy moment ended with something fans can remember for years thanks to a physical product.

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Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.

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Heat Illness in the Workplace: A Growing Concern for Print Employers

As rising temperatures continue to impact workplaces across the United States, the issue of heat illness prevention has become increasingly critical for employers.

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How Would Promo Pros Rate Their Tariff Concerns? We Asked Them

Four months after sweeping tariffs were first announced, firms are adapting – but challenges in pricing, quoting and supply chains remain.

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The Expanding Influence of Wide-Format Printing

Key industry consultant Marco Boer shares how the wide-format segment is changing.

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Could Direct-to-Object Printing Enhance Your Productivity & Profitability?

While it’s no silver bullet, the answers to some challenges may be on the factory floor itself, in the realm of the production technologies businesses use to decorate products.

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Nearly One-Third of Top Promo Firms Release Annual Sustainability Reports

An emerging practice in the industry and beyond, detailed, public reporting on environmental and social impact helps firms set goals and stay accountable.

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2025 Counselor State of the Industry: Reconsidering China

The impact of tariffs is accelerating a defined trend: suppliers expanding their overseas sourcing beyond just China.

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2025 Counselor State of the Industry

In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.

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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.

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