Citing reasons ranging from boosting American manufacturing to erasing the country’s trade imbalance, more than a third of distributors support Trump’s tariffs, according to ASI Research.
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Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.
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Though not as severely impacted as the promo parts of their businesses, printers are still anticipating effects on their costs and investments in equipment.
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Monday kicked off day one of the Inkjet Summit, where it was made clear that inkjet printing poses a significant growth opportunity.
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Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium brands and tapping into unique products.
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As brands continue to push for a more eco-conscious package, it will be beneficial for package printers and converters to help them understand the many different forms sustainability can take.
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Digital direct-to-film transfers and UV-cured inks are increasingly popular in promo.
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ASI Media Editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.
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These strategies and best practices will help promo pros leverage social platforms to maximize their business-building effects.
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Golf’s first major tournament of the year plays host to one of the most interesting phenomena in the world of branded merchandise. There are lessons in that for promo pros.
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