Matt Barnes, executive vice president at ASI and ASI Show, shares expert insights on how PSPs can successfully integrate promotional products, leverage technology, and stay competitive in this growing market.
Read MoreEditorial Type: Trends/Analysis
Cultivating Loyalty With the Power of Print
So many great catalog titles have gone away in favor of e-commerce since the turn of the century, though some familiar names have made a bit of a comeback.
Read MoreTapping Into Top Promo Products Categories
Apparel and drinkware are among the categories that offer significant possibilities for printers.
Read MoreTarget Report: Think Outside the Rectilinear
Differentiation in the wide-format business has moved from those that had first-mover advantage to businesses such as those that have perfected more complex online direct-to-customer systems, robust planning and installation capabilities, or value-added services such as printing on canvas for use as home or office décor.
Read MoreGrowth Opportunity: How To Capitalize on Printed Packaging
Understanding how to branch into custom paperboard packaging could enhance promotional products companies’ services.
Read MoreOnline Storefronts: From Bottlenecks to Benefits
There are a few common mistakes print service providers make when it comes to deploying and managing an online storefront. Here are a few tips to avoid those mistakes.
Read MoreFour Merch Takeaways From South by Southwest
The Austin festival is a tastemaking event for culture, and its merchandise is no different.
Read MoreEditor’s Picks: Restorative Health & Wellness Essentials
Appeal to spas, fitness centers or companies with employee wellness programs with these health-focused items.
Read MoreWhat Promo Pros Need To Know About the White-Collar Recession
ASI Media Editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.
Read MoreA Fairy Tale of Connection & Cutting-Edge Printing Technology
With a setting that feels like you’ve stepped into a fairy tale, complete with storybook architecture and snow-capped Alps in the distance, Hunkeler Innovationdays in Lucerne, Switzerland, was a memorable event.
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